Sprint Ahead

I have already posted about this Sprint ahead new campaign and the cool little e-card app they created (apparently a rip off from this).



Anyway, I still think this is a very impactful campaign. The visual concept matches perfectly the sprint speed (think "speed of light") concept and gives more depth to the brand promise and benefits. It has and creates emotions. I can see it, hear it, interact with it. It communicates something that I want to be a part of. It looks simple and it looks good.



As usual with GS&P, it’s integrated and it’s not dull.

Little Deviant - Scion xD - ATTIK

I have already written about how Scion and ATTIK are pulling some of the most interesting car campaigns. Their cars polarize the public into a “hot or not” poll. The "no opinion" doesn’t really exist. You love it or you hate it.
Ballsy products with a gutsy communication.


This little deviant campaign is to celebrate the launch of the new Scion xD. The world has been conquered by some sheeples (kind of a subtle mix between a suit and a ship: likes to follow and to conform) but a gang of little deviants are ready to take them on.

The TVC is cool.



The micro site is really tight. Great art direction, strong storytelling. I really enjoyed playing through the whole experience.


Three thumbs up for Scion and ATTIK.

MTV vs Global Warming... Only 10 years left.

MTV

Bake a Skoda

Cute TVC for Skoda by Fallon London. Qwerky approach that works really well and is clearly different.


They created a microsite integrated with TVC: baking of documentary, baked car in 3d... Nice effort but very, very far from the level of experience given by the TVC.



Now the £100,000 question: is it worth it to have a microsite if it doesn't match the quality of a TVC? Are you hesitating? Yes...No? Let's rephrase the question: Is it worth spending any money on average advertising?

Gondry is hands in hands with HP

Again, another execution for the now (in)famous hands HP campaign.



Agency: GS&P

Honda, on the righ track

Honda is turning to become so much more than just a car manufacturer. Every new campaign develops a fresh perspective on Honda, as an emotional brand. This positioning, Power of dreams, gives so much space, so much air, that the brand is pictured as a modern solution thinker, where Honda’s innovations and activities fit together (power boat, engine, car, inventions, robots, etc…).



Hondamentalism TV spot has been running for several weeks now. It a strong metaphor on dedication and it reminded me this famous scene in 2001 A space odyssey…



Integration, integration...


There’s a website, of course, with a challenge to see if you are what it takes to be a Hondamentalist. I did the whole thing, nice. Not great, but nice. Gave a different perspective to the TVC.
Agency: W+K UK

Ford, For the next generation

Sweet and emotionnaly charged. Cuteness overload.

Agency: Ogilvy Sweden

The end frame of the TVC pushes to www.forthenextgeneration.co.uk, and here it is:


Nice! I guess the digital experience will really be for the next generation...

Frucor

Claire of Wanda Prod sent me this cute TVC for Frucor (apparently an energy drink in Kiwi land). It has been animated by french but kick ass motion company def2shoot.



Production company: Wanda Productions
Director: Wilfrid Brimo
Animation & Design: Def2shoot

I didn't say "revolution", just cute.
Talking about a fully integrated user experience, Frucor needs a serious revamp of their digital presence.

Neon Girl

It's harder to be original creatively when it's a shampoo ad (Yeah, here it's a soap, same thing.) You know the classic "before and after" effect. Before (place name of product here) "greasy" - After (place name of product here) "shiny".
Unless you have a cool art direction.



Agency: Santo, Buenos Aires

HP Hands, Vera Wang

New TV Ad for the now classic HP “Hands” campaign.



They have a microsite also. Only interesting content is the “backstage” explanation by Vera of her new collection. If you’re into this kind of things really.


It seems that the new trend is for every new TVC coming out, you have to have a website up there. And because it sucks to only have the TVC on a website about a TVC, well, you just put exclusive stuff with it.
"Online? Yeah, we do it, it's like bonuses on a DVD." Nice!

Agency: GS&D

Get some nuts - Snickers digs T

“This guy is a sissy. Don’t be a sissy and Get Some Nuts.”
“If I ever catch you acting like some crazy fool again, you’re gonna meet my friend PAIN”. Classic Mr T.

New snickers campaign, website here (small microsite, insignifant content but funny graphics).


Tv Ad below. (Sometimes I'd like to be a very tiny mouse to listen at how a Creative Director sell this kind of ideas "mmmh, and then, coming to the left of the screen will be a TANK, crushing everything... yeah and then Mr T. appears and throws a snicker bar in the face of the so called sissy football player..." - priceless)



Agency: AMV BBDO

Suda el Jamon - Nike Women

Ok, last post before you enjoy this spring weekend. Extended version.



A very nice twisted reference to the "extreme make over" shows that have been invading our screens, and particularly in Latin America, where the Number 5 scalpel blade is more than popular and the liposuction, also known as lipoplasty, a national sport. Come on ladies, just SWEAT that FAT.

Campaign for Body By Dance, Nike Women
Making of here

Harnessing the Incredible Power of Your Comcast

Agency: Goodby Silverstein
Production Company: National TV

Orange Le Hoquet

A cute TVC for Orange.



I think that every single song of the soundtrack from Eternal Sunshine of the Spotless Mind has now been used in an ad.

Cravendale Milk Matters

Indeed, it does.





Agency: WK London
Production Company: Nexus Productions

Guitar Hero 2

If you haven't played it, well I guess you cannot understand.



Director: Pete Candeland (Think Gorillaz music videos)
Agency: McCann Worldgroup, San Francisco.

Want 2 be Square

The boys and girls at ATTIK are still tripping out with their marketing homies of SCION. SCION. If they continue like this, I'll have to buy one. Just for the record.

Agency: ATTIK
Production company: Anonymous Content

Shell - Ferrari 60 years

To celebrate 60 years of their collaboration with Ferrari, Shell commissioned this inspiring ad.


Production company: Partizan

Altoids - Weird gets weirder

Watch them all. In the good order. Enjoy.





Agency: Leo Burnett - Chicago
Production Company: Biscuit Filmworks

Mills has Saturn's Numbers

At first I didn't want to feature this TVC. I liked everything about it, except the end. You know this feeling where everything is going in the right direction, and you're like "yeah, yeah, hehe, nice, niiice" and then it happens. IT happens. Boom, Bam, bad, crappy ending, crappy copy. And you have just realised that this end doesn't deserved a micro inch of whatever feelings you had seconds ago.

Anyway, over the weekend, I was still thinking about this "numbers" idea and I could remember the movie, the vibe of it... fortunately enough, I could not remember for what product it was. Hope it will be the same for you.



Directed by the one and only Mike Mills

The Stress Monster

Who cares about the message or this "Fitness water"... Just enjoy some classic Queen with some wicked work on this "Stress Monster".

Agency: Element 79 Partners
Client: Propel
Production: Harvest Films

Nothing could stop the forest fire...

or is it?



Agency: BBH

Chanel - Le Rouge

A website solely dedicated to the new Chanel's new lipstick TV ad, Le Rouge. The ad is directly inspired by Jean Paul Godard's "Le Mepris", a classic Nouvelle Vague, and they used the same music. Yes, the music matters. See it as a tribute.


Beautiful picture, beautiful model (lousy voice off screen voice, my personal opinion) but the ad is as original as a luxury brand can afford to. Meaning not original, but inspirational (aspirational?).
The website is an extension of the TV, with added features, explanations, script... like the bonus on a DvD. Again, nice model, nice picture. Pleasant.

See it for yourself.

What’s going on at SCION?

I have no idea. I just don’t see any point at everything they have been developing for the past month and how it all fits together. Don’t get me wrong, I like what I see, but I don’t understand what I see. Scion has had this Hip Hop / everything Street / positionning for some time now, but that want2besquare campaign is the on another level.



By Buck LA

And maybe that’s the whole point of this multichannel want2besquare campaign. Maybe it’s just a branding campaign targeted to people that can relate to this shifted, animated and experience driven campaign.


By Shilo Design

Now, I hate that question. Well, I hate it but I love it:

Is this campaign going to sell some SCION? Only time will tell.

Agency: Attik Not sure if any other agencies are involved.

Get the glass

Get the glass is the new spin off of the "Got Milk" campaign by veteran Hotshop Goodby Silverstein



They teamed up with uber famous digital production company North Kingdom to produce an immersive game around the quest of the Adachi family for the Glass of Milk.


To be honest with you, I haven't played the game yet, but from the high scores it looks like it's pretty long to finish (best score right now is 10 mn to finish the game).
Check it.

Sony Ericsson Walkman by Saatchi & Saatchi Germany

It's a nice ad, but not as good as the other ones, you know, the ones for the one that's not a phone... yet.

Psyop - Fanta New TV ad

Oh yeah! Made me want to buy some Fanta. Almost. No, Seriously.



Psyop

Shilo flips Cingular

After showing some serious blackjack skills, Shilo is now flipping it for Cingular. Not as tight, but still serious.



Shilo Design

Parkers.co.uk

Christian Bevilacqua did this commercial sometime ago for Parkers.co.uk. Really fresh.



Director: Christian Bevilacqua
Production: Therapy Films

Snickers - Go Green

Green is bad ass.

Agency: Impact BBDO Dubai

Show me some Love, some Gecko Love

Gecko Love is some serious Love. And cracked ceilings are a BIG problem.
"Shera Flexy Board, seriously durable". You just gotta love it.



Agency: Publicis Thailand

Coca Cola Light, Cute

The caterpillars are cute. Look at the caterpillars. No, the caterpillars...



Agency: Santo Buenos Aires

Hello. Coming in June.

Hello, So simple, and so soon?



Broadcasted at the Oscars Ceremony, created by TBWA Media Arts Lab, unit of TBWA/Chiat/Day, with Apple as sole client.

What's your board?

You have the choice between:

- Skating your mate (Sneaux)


Created by PES

- Skating your car (Nissan - Qashqai)


Agency: TBWA/ Paris

- Skating your board (Sun Herald)


Agency: Host, Sydney

SFR by Leg

SFR was handled by Publicis Conseil for more than 10 years or so. They pitched end of the year and LEG agency won this 8 figures euro account. This is their first TVC based on their new brand positionning "Vivons Mobile".
Looking good. Love the music. Oldie but goodie (sweet memories of Eternal Sunshine)



Agency: Leg
Music by: Electric Light Orchestra
ps: any ressemblance between the AD of their website and the AD of this TVC is purey coincidental.

Fun fuel makes old train fly

Wonderful train for Vodafone. Seriously. So tight. Made me Chairass Dancing™. (I'll come back on this Chairass Dancing™ concept).



Agency: BBH

Ideas into action

Beautiful video for Sampo, a Finnish bank. Not new. But not that old. Simply beautiful. In English.



Created by NYC based studio Loyal Kaspar

People are goood together

First lovely spot by Fallon for Orange, airing now in the UK. Watch it and just go around huggin people.



Agency: Fallon London

BBH - Levi's - Liaisons Dangereuses

New TVC for Levi's by BBH. Reminds me of the same technique used for the last iPod Shuffle ad by TBWA Chiat Day, in a different context.

Guinness is hot

Since I arrived in the UK, I have been quite amazed by Guinness’s communication. A lot of wit and an old mate spirit with a positive irony twist. Love them.
- Men of substance by studio AKA



- Good things come to those who wait campaign by AMV BBDO
TVC + Print + Website. Horizontal integration. Sweet. Top o’ the morning to you.







Really nice website.
Produced by IChameleon Group