SKOYA - The New Breed

Interesting times. Times where they blur the boundaries. There's no limit. No segmentation. For them.

SKOYA is part of this new breed. Not a writer. Not a painter. Not a poet. Not a thinker. Not a force of nature. Not a skater. Not a surfer. Not a traveler.

But all of the above.

Because they know IT. Because he knows IT.

Skoya.com

Videos. To think, to reflect, to relax. Lay back. They do the work.









Skoya.com

Nike Trainer Dunk Free x Mita - Nike Hybrid

What is going on at Nike these days? Look at those kicks. I am sorry but this is too much. Way too much. Too much details? Overloaded? Clustered? Ridiculous? Yes, Yes, Yes and Yes...


Hum...Mine have just arrived! Sweet!

Mash the movie, riding fixed gear in San Fransisco

MASH: "It's not about stopping - it's about going as fast as you can. Commitment to every line, corner, and hill is what defines the style of these San Francisco riders. Come roll with us."
Gabe Morford and Mike Martin, Directors



This is the trailer. The movie should be premiered in the Bicycle Film Festival, which is touring worldwide.
Dedicated to my bro'Skoya

LED Throwies in New York

or why New York is definitely not Boston.

Do Not Enter

Dan Witz, Do not enter.

Wirebreakers for MOTOROKR

Now there is a lot of positive things I wanted to say about this wirebreakers operation: the way they use the "not so new" krump trend (I mean how can any thing be new after David Lachappelle tries to make a documentary out of it...Oh wait, actually he did.) and associate it to their main product benefit: wireless headphones (wire breakers...doh). So you can just "Krump it up, Kid, Gansta Style"... Sorry.


Anyway, the website destroyed anything cool I had to say. I am not for the "amateurish look and feel" when professionally done. Plus, its content is not socially enabled. Can't share the videos, cannot download them... You are going to tell me: "But they are on YouTube". So what.
It's about how the brand engages its target on its own turf, YouTube is one touchpoint. Not THE touchpoint.

Anyway, if you want to look at the website… here it is.

And here’s a video

Just for the weekend, some beats of sweet music

and very tight videos going with them.



"Thou shalt always kill" by Dan le sac vs scroobius pip on Lex Records
Director: Nick Frew



Cage on Def Jux
Director: Cassidy Gearhart

+41 - Mini AF1 White Chocolate

Freshly Out of the kitchen.


Courtesy of +41 (If you're really into chocolate, they still have the old Black Chocolate Air Trainer 1, Dunks and Blazers)
So much style, it hurts.

Nike Air Force One - 1thology

Nuff said. Check it now.

By R/GA

Nike Air Force One

Another good good, courtesy of Nike. This content website features a short documentary in two parts about the uptowns. Think JUST FOR KICKS. Same director, Thibault de Longeville.


Relax, lay back. Best lunch break anyone could wish for.

Nike.com/af1/

Supreme x Richard Prince

Supreme x Richard Prince

KR in action - Eyebeam

KR in heavy action. Forget about your fatcap. Now it's all about those discreet fire extinguishers.



via

Jeff Staple ITW - Get inspired

Inspiring to read the story of Staple's growth, from magazine to nike collabs. He seems like a tight cat. Great insights, great videos...


Read it or watch it

The String Republic

Summer is coming. So for those client meetings where you need to drop some hotness but it's too hot for those über limited ostrich/patent kicks... Just go for these fresh espadrilles.
If you can't have the budget or work signed off, at least you can have a relaxing chat about them.

AF1- BRKN PRS TKY LNDN

Air Force One 25 years I have just made for the sneakerplay contest. Brooklyn Paris Tokyo London. $275.


More than 2777 shoes have been designed as of last night. Not too bad, for a mouth to mouth invitation only community competition.

Laser Skateboard Show - Seven Refill

I featured the BUILD lasered skate a week ago. The exhibition website is now up. Good news is that it will tour around the world. Bad news is we don't know when.


The artists? Alife, Andy Jenkins, Ben Drury, Cody Hudson, Delta, Eric Elms, Gaukler, Jeff Staple, Maharishi, Marok, Michael Leon, Michael Place, Mike Giant, Mode 2, Mr Cartoon, Mr Jago, Parra, Pushead, Rinzen, Rostarr, Sheone, Upso&Prate, Will Bankhead, just to name a few... Should be ace.

The laser factory? Check them. Tight.

BUILD Laser Skateboards for Refill

BUILD designed this skateboards for australian hipster magazine REFILL. Laser cut. Cool use of the technology. Not sure if anyone would ever ride this one, though.



See more here
via

Pussy and papers poetry power and pistols

This one almost slipped through my radar.
Pussy and papers poetry power and pistols.
For Kevin Lyons show at BEAMS Tokyo, They produced this really Hip book with more than 500 hundreds Hop of Kevin's t-shirts design.
Hard to find… Sold out everywhere?


almost

Nike Homegrown

Homegrown is a Nike Air Max 90 produced in the heart of the Netherlands. Hyperstrike by Nike vs Patta


Check them

Just in case...

...you do'nt know what to do with $4000... 5 pairs worldwide. The deadly combination? Futura/UNKLE/James Lavelle/MO'WAX.


buy them

Pedal by Peter Sutherland

Little teaser for the already released "Pedal", a documentary about surviving the streets of NYC as a "rogue knight" on a bike... texts by Zephyr, Ken Miller, Swoon.

buy it

FUCK this book

Ah, just fuck this glob. And who said "street art" wasn't fun anymore?

90's Most Wanted

“Million Dollar Vandal is the uncensored story about the life and times of Brooklyn's prodigal son, Desa MTA(...) this book chronicles in detail how Desa became the symbol of New York's war on graffiti during the 1990's, and details the repercussions that came with being the NYC Vandal Squads public enemy number one."


Buy it

Stussy World Tour Trailer

"The World Tour documentary has already premiered in Los Angeles and New York. The film will be showing in London on November 17th and in Japan in December. The World Tour DVD will be available in December for free with purchase of the World Tour Black Book. Here are a few screen shots from the movie."
more info here

Burner // New Chalfant

For me everything started with Subway Art, Spray Can Art and Paris Tonkar...
A new Chalfant is out. Old School. Good School.
Burners >> Burn it here.

Tinker Hatfield _ THE NIKE designer

Via LaMJC . A movie by Thibaut de Longeville.

XBOX Charity Auction

Charity auction of unique XBOX 360 game console, with all proceed going to World Vision charity.
Those who are interested in bidding, you can visit the special site:

GQ Taiwan’s 10th Birthday Celebration on Yahoo! Taiwan Auction.

Featured artists: 123 Klan, Phunk Studio, SBTG...

Borat's Guerrilla

Received this pics of Borat's stencil in Berlin. Nice marketing for our Kazakhstan boy.

Things don't change...

And sometimes it's nice. In a recent trip to London, my hotel room was right in front of a graff I did four years ago, with my partner in crime Fly, on Brick Lane. Old memories...

Nike/Stussy

"On Saturday 14th October we will be releasing the first part of a series of four colour ways of the Stussy & Nike Dunk Hi. These are very limited and available in-store only."
Stüssy Store, 19 Earlham Street, London, WC2 9LL

check the whole story on Beinghunted
pics via Beinghunted

SB Brasil

A very nice site for special limited brasil exclusive SBs. Not a lot of content but eyecandy.

thx to Vianus for the heads up.

Nigo on BBC 3...

Interesting facts: Nigo's favorite movie is BIG - He doesn't DJ at birthdays or weddings - They are many earthquakes in Japan - His "crib" is like his shop so warm and full of joy - He is a fashionable Otaku

This would really be funny if it was ironic...

Mark Ong Interview - SBTG

A short interview of Mark Ong talking about his NIKE SB asia exclusive: "Life is about creation without restrictions".

Mmhhhh, i'll meditate on this.

Banksy PUNKED Paris Hilton!

Guerrilla marketing by Banksy…

The editing of the video is effective. A strong concept and a national execution make this operation a must!
Now, Banksy’s fans are paying huge bucks to have this punked CD, auctions going up to £370 on ebay.
The CD has now been taken off the shelves.

What’s funny about this operation is that everybodyloves it.

HMV UK said: "I think it's brilliant, it's kind of iconoclastic. He's knows how to make a very powerful statement and say more about something than most of us can generally articulate, about celebrities trying to make music and celebrity superficiality. The irony is they'll probably manage to sell more copies of the album."
It's obvious that Paris's album benefits from all this FREE press. Anyway, is there bad press, when it comes to Paris? Not sure. Her marketing plan has always been supported by jealousy, bad press and... genuine talent of course.

The best statement came from Virgin:
"We think it's very funny. It's a credit to him, very creative. He captures the Virgin spirit."
Banksy captured the spirit of Virgin…
When is the next Virgin ad featuring Banksy's art?

Yeah! SBTG on my foot!

I have just received my Dunk SBTG. They are Asia exclusive, but I managed to score a pair, without passing by ebay… Thanks to Christine @ nike spore for the kicking those across the Atlantic directly on my feet! Pics?
The fabrics used are nice, the details are state of art. Overall, it’s a very tight trainer.
Anyway, she also sent me a small report of the party. Here are some pics:

Kicks, girls, beer, cats… who said spore couldn’t rock it!
and here's the official launch video!


The shoes were launched @ two famous shops: Gallery in far east plaza (250 ppl queueing) and
LE2 Skateshop (450 ppl)...

Undft Yo!

Finally Undefeated site is online. It has a cool review of their billboard project. You don’t know it? Here’s the deal:
The Undefeated Billboard Project is a unique collaboration between Undefeated, Aaron Rose (the guy from Alleged Gallery) and Nike. Perched above the Undefeated location on La Brea in Los Angeles, California the Undefeated Billboard Project is a reflection of our store and the culture it represents. It takes the work of both fine artist and street artist and places it in an area where it normally wouldn't be displayed. This collaborative effort lends for a stunning addition to the visual landscape of Los Angeles.
Voilà!
Enjoy…

Bike Messengers in NYC

Bike messengers have always been hip. With a lot mysticism around them. In France we don’t have real bike messengers… The closer we have is this:
This short movie shows a bike messengers race through the streets of NYC. It’s crazy. Those guys are ill. Looking at them gave me almost the same feeling as when I saw my first skate video, with this skater pulling a one foot ollie. Back in the beginning of the 90s...
Enjoy! Ps: Yes the 7mn are worth!




If you’re interested there’s book+documentary by Sutherland… Buy it here

And W+K does Nike SB

This spot has a very nice feel to it. Gave me an old school rush: take my old powell and die in a glorious attempt for a 360° kickflip over a 10...

Old School East LA gangs

A cool exhibition curated by Freshjive. You're talking about gangsters? Old school flava...

Check Them

The evil twist of Graffiti

Tag has always been considered as the evil branch of Graffiti. “Yeah, you understand, there’s less colour, less character, just less feeling, it’s less creative…” Whatever. I love tag. It’s rough. It’s about getting up, quick and clean. It’s a small “schnapps” disturbing your digestion of the urban environment.
Anyway, a book just came out. Just about tag. 300 taggers.

See it here

Buy it there

How Nike turned young (white?) skate kids into brand’s ambassadors?

This is a very good article by adbusters. Read it. You’ll learn something. Maybe. If I do agree with some points, overall I ‘m not convinced. This article points out that limited editions are bad, that Nike is abusing “poor” and “young” sneakerhead/skaters… But I don’t see any difference between the “kicksaddict”and any collectors. A car collector, if into Aston martin, will kill for a DB5. But no one is calling him names… He is just passionate. The only difference is the media hype around this industry right now. But everything runs in cycle. This trend like others will die. Well actually, it’s already dying. Not business wise, the alternative sneaker industry is going great (by alternative, I mean non athletics). But look at how many people are in this game now. How many models are coming out now? From how many brands? It’s crazy.
I don’t consider myself a collector. I just like rocking fresh kicks.
And Nike is the best at doing them!

The article

Wifi Sneaked

A project by the mad guys of UBIQ and Stefan Dukaczewski of Mstrpln.com

"A Step in the Right Direction, ASRD is a sneaker based technology project done in collaboration with UBIQ boutique in Philadelphia".
It's has a receptor in the shoe that indicates you if the zone you're entering is wifi friendly...

See it working in video:

Crazy Legs bow down

This litle kid has skills. Mad Skills. Can he even walk?

Just for kicks – E bag Treat

A couple of weeks ago, I bought just for kicks, the now famous sneakermentary. On their site they were offering an "e bag", full of goodies. My first reaction was: "bah just another wallpaper and other gimmicks"...

I downloaded it but didn’t even bother to open it, still fed with a negative vibe about freebies on the web.

Well, while cleaning my cpu, I unzipped it and TADA... the usual whatevers: wallpapers, screensavers (actually, very nice)... but they fixed it with a big poster, some extract of the movie, a promo code (e-coupon), a banner to put on your blog, a postcard...
Very good and product centred online marketing.

www.justforkicks.com

Ps: I paid my copy of J4K full price, can’t believe I didn’t even bother to open the e-bag and use the e-coupon...

Stussy London ZOOMER

It seems like a lot of Hotness is coming out from London Stussy these days... This custom zoomer is the last hotie, out of the oven. Casual ride, summer summer summertimes... Should come out with matching sk8 and jacket.

via Highsnobiety

Stussy Court Force available@stussy onlinestore london

The title says it all. Fresh kicks for summer.

buy them

New clerk pack

The collin miller's... when classic goes with hot. very hot. For this winter.

THINK OUTSIDE THE BOX

Cool project on ihavepop.com /// Seriously, sometimes, it's nice thinking out of the box... and even, using the box...

Original Fake

New shop to check if you go to Japan but ready to travel outside Tokyo (more than recommended by the way)
Original Fake Online

Keepin it up in the sneaker game

Yeah, so keeping it up in the sneaker game is a tense and full time job (almost).
But, it becomes easier if you go for the one Kicks no one can score…aka the custom kick. The limited edition to itself. No reprint.
We all know Methamhibian or SBTG but I didn’t know AstoriaVIII.
Check it NOW!
Their customs are really tight. Very different from the general custom game productions. Very refine.
And if you want to pimp them up a bit, just use plug the Bounty Hunter lace clip.
Buy it whenever…

Sneaking pimper

Enjoy the video Sneaker Pimping Heavy Weight Style: It’s hot, it’s Brooklyn Hot!
Too hot for my white ass!

When Graffiti goes legally__wrong___________

Graffiti is Raw, it’s self expression, it’s a big middle finger, to everybody, to me, to them, to the society…whatever, whoever… It’s in the street. It’s in galleries. It’s in memories, in hearts…

But certainly not in a courtroom...

Anyway, seven young “artists” sued NYC claiming its anti/graff law violated their constitutional right to free speech.
Of course Ecko is in the loop, giving support to the plaintiffs.

Opening of the new Bathing Ape shop in HK

Day -2 / Night-2 / Day-1 / Night-1 / Opening Day
A bit more than 2000 people were there. It’s certainly not in Paris that you would see such craze for a street/fashion event.

Nike 360° // Run on air // 2

We all remember how KAWS used to “steal” and customize ads in NYC as part of his artistic manifesto. Nike’s Run on air ads have been busted by an anonymous group, to “establish the truth back”.
It's a classic. Using your ennemy power (special and very effective media exposure) against him.

Nike 360° // Run on air // 1

I was riding across Paris when I came across the now “famous” Nike Run On Air ad. Just watch the small movie to see it working for real.
Little movie to see it for real

Jose Parla

He was featureed in Arkitip sometime ago. I just stumbled across his website. Damn, the guy got skills.
check his site

BD4D + 55 DSL

are teaming up to offer filmmakers a chance to make a 55s video on “LIFE”. The winner will get £1000 voucher in 55 DSL stuff!
Now it may be the time to talk about ROI…
Sign in here

COOLEST SWEATSHIRT EVER

nothing to add.
le site

Clouds needs cushioning too!

Ok, now… It's time to bling up that gold or amex card of yours for some niceness @ NIKEID

JordanHeads

For all you Jordan heads out there, here’s your chance to get your 15mn…
They looking for submissions .
- site

Cowboy's Air 180 Sole Collector

Cowboy’s own interpretation of the air 180 for Miami’s solecollector event. Crisp work!
via hypebeast

I bumped into this book some time ago while working in the bookstore of a hip shop here in Paris. I have just discovered the website. The pictures set are a painting of Rotterdam vibrant street scene. The concept holds in one word: Exactitudes: a contraction of exact and attitude (ok, that was 7 words with the explanation).
check it here

Atmos – 360° Nike

Atmos has all the airmax 360°. Worth checking out, the work and details on the premium are really nice. Even if I’m not a big fan of “cushioning”, these 360° thing is getting on me. The launch is a massive buzz on the web and very effective in every country. As a marketing junky, I dig it.

Futura Laboratories

Wellgosh just received some new FL stuff.

They have this nice FL jacket, hopefully, über limited...

well I don’t know, but I imagined that it should be, knowing it goes for £299.
ouch, who said being hip didn't hurt?

Nike Evolution pack

Nike Evolution pack dropped this weekend at Hanon
and Foot Patrol.

£80ish. my preference for the air180, nice color work.

Be HIP and boost your creative vibe

If you have 650$ to spare for some kicks, well here’s your chance to rock some serious exclusives.

Collab between Methamphibian and SBTG .

Buy them! but be quick

Be my guest

A very cool project. The '4 of the Stereotype toy designer project. The first three series were designed by Superdeux and produced by Redmagic. Now it's time for some tough and tight designer's shit, the BE MY GUEST series: starting with 123Klan and Jeff Staple from Staple Design, the Reed Space (check his blog too, it's has a nice edge).
Other artists include: Phunkstudio- Gaukler - Demo - Acquired clothing - Bill Mcmullen