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March 28, 2007

We Are Ideas


Wonderbra

Sometimes, things get stuck or just cannot get through... when it's too big, it's just too big.



I have no information on the agency, it might even be a fake. I still think it's a cool ad.

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December 3, 2006

We Are Ideas


Eggs...

Since a year now, we have seen a lot of those. I don't know what to think. It seems that it is a great way to have 100% attention and direct, effective reach... but, do I really want to see these faces when preparing sunny side down eggs early in the morning?
Yes, that was a rethorical question.

Agency: JWT Brussels

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November 17, 2006

We Are Ideas


KFC's humbleness

What do you do when you are an international brand and that you are about to release a "heavy" rework on your logo?
Ask KFC...

the next step... We all know it.

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March 17, 2006

We Are Ideas


A new trend in 360° marketing

>> assvertising
As seen in Russia for a car tires company. Did you say classy?

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January 31, 2006

We Are Ideas


The Racismomaton

I don’t know any racists, but, it’s true that in France, like most countries with a strong immigration, a passive, unconscious racism can be felt. Most of the times, there’s no coherent reasoning or theories behind it.
The Racismomaton is an “autonomous computarized cabin that, by means of a computer game, allows passersby to take a test that will unveil his/her implicit attitudes towards foreigners. Attitudes that usually are found under discriminatory behaviors.” The test is simple and based on a IAT (Implicit Association Test). IAT were created for the "Project Implicit" by psychologists at Harvard, the University of Virginia and the University of Washington.

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January 25, 2006

We Are Ideas


JVM for Stop’n Grow

Stop’n Grow helps you to quit biting your nail. Intelligent use of the medium by JVM

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