Bake a Skoda

Cute TVC for Skoda by Fallon London. Qwerky approach that works really well and is clearly different.


They created a microsite integrated with TVC: baking of documentary, baked car in 3d... Nice effort but very, very far from the level of experience given by the TVC.



Now the £100,000 question: is it worth it to have a microsite if it doesn't match the quality of a TVC? Are you hesitating? Yes...No? Let's rephrase the question: Is it worth spending any money on average advertising?

It's good when they talk...

Always inspiring.

Let's have a KODAK moment!

Will KODAK emerge from its digitalphobia?

This video is long but execllent. I don't know the whole story behind it, if it is "official" or unofficially official, but it's great. It is one of these that make you shift perception on a brand. Let's wait and see if it's going to happen.

Why nobody believes in advertising?

Sometimes we might have a tendency to confuse persuasiveness, inspiring and just taking people for dumb *ss.
One thing to remember: “The consumer is not a moron, he is your wife”


More here
Anyway, it's still selling, no?

Axe / Lynx... Becoming a real digital brand?

Very cute little viral for Axe. Play via a webcam with the temperature of a beach shower. The reveal is a bit dull, or tacky when you have the special one. Nevertheless, nice effort.


Play with it.

Axe / Lynx... Becoming a real digital brand?

Mega bucks, Hollywood style production and very engaging for Axe Shock.






































It’s more of an enjoyable short movie to watch, with a click to go to the next chapter than a real interactive experience.
First, I’ll be the last to complain and secondly on which medium would it be reasonable (cost wise) to broadcast this kind of advertising except on the web?
So maybe it’s not very interactive, but profoundly digital.
Axe Shock, be shocked...
ATL Agency: BBH New York
Digital Agency: Mindflood

Politics, women and the web

To promote civic responsibilities, this young candidate is offering 40,000 free blow jobs. Now that’s dedication.


Vote for her and get a blow job.

Her party, NEE works around political awareness and offers voters in Belgium the option to vote 'NEE' if they find that none of the parties deserve their vote. NEE votes would simply go to empty seats in parliament, resulting in a loss of income and power among the other parties and giving the voters the power to sanction politicians if needed.

And here is the American version, Hilary engaging users and empowering them.



Choose Hilary’s campaign theme tune? Don’t you love it!

Gondry is hands in hands with HP

Again, another execution for the now (in)famous hands HP campaign.



Agency: GS&P

Sony PSP promo

A bit too long if you ask me, but wicked stop motion skills.



Production company: Mainframe

Honda, on the righ track

Honda is turning to become so much more than just a car manufacturer. Every new campaign develops a fresh perspective on Honda, as an emotional brand. This positioning, Power of dreams, gives so much space, so much air, that the brand is pictured as a modern solution thinker, where Honda’s innovations and activities fit together (power boat, engine, car, inventions, robots, etc…).



Hondamentalism TV spot has been running for several weeks now. It a strong metaphor on dedication and it reminded me this famous scene in 2001 A space odyssey…



Integration, integration...


There’s a website, of course, with a challenge to see if you are what it takes to be a Hondamentalist. I did the whole thing, nice. Not great, but nice. Gave a different perspective to the TVC.
Agency: W+K UK

Good news, naked still sells

The analogy is simple: Elave's products are so pure (no chemicals, yadiyada...) that they have nothing to hide. So what's more natural than to show naked people that have nothing to hide also to sell the products?

Here's the "viral"



The website is presented by the same naked spokewoman (is this a good thing or a bad thing?) but is basically just a shop.


Now, if we consider that the job of advertising is to sell, well, "Ovelle has seen a 500 per cent rise in sales, both online and in the High Street, since the campaign was launched on May 5." So be reassured, naked girls and boys still sell.
Remember, Less is more. Less is more.

Break up

Nice viral from Microsoft.



The campaign structure is interesting, since the website/blog bring the love back is owned by a guy working at Microsoft as Trade Marketing Manager, commenting casually and in a very open tone the success of the viral. Very appropriate, very now, not very Microsoft... or is it not?

Reminded me a bit the classic Truth in advertising, for digital.

Sprint Sweets Mother's card

Cool, colourful, customizable ecard by sprint. And by the way, animated GIF still rules.


make your own

Shame does not kill, anymore. Lucky Cuervo!

Everybody here remembers the awesome “The Chain” campaign created by Framfab for Nike Football. It won most awards last year(One Show, Cannes, Eurobest, LIA…).


Well, I was quite surprised to see that Cuervo and Tribal DDB worldwide is ripping off this original idea, without any shame, without any class, without any success.



Nothing to add. Appalling.

Web Art vs Web Ads

Lots of hype about this addart app that replaces web ads, or banners if you prefer, by "art" work. The idea is too make the net a prettier place, and to get rid of a nuisance, ads. Right now it uses stock art, but it will feature young artists and can even work as a gallery with exhibitions etc...


Top of mind consequences:
The art created by the artists will have to obey the same format as banners, which, for most, are simply the worst ever developed (think 468x60 or 120x600).
On the same idea, the work will have to obey a certain file size limit, or else, well what was supposed to enhance the user experience (make the web a better looking place) is just going to make website pages longer to load.

No need here for a toy debate Art vs Ads, it is just nice to see that the web is still keeping, in some ways, its rogue spirit, through technology and community.
see it here

Ford, For the next generation

Sweet and emotionnaly charged. Cuteness overload.

Agency: Ogilvy Sweden

The end frame of the TVC pushes to www.forthenextgeneration.co.uk, and here it is:


Nice! I guess the digital experience will really be for the next generation...

Frucor

Claire of Wanda Prod sent me this cute TVC for Frucor (apparently an energy drink in Kiwi land). It has been animated by french but kick ass motion company def2shoot.



Production company: Wanda Productions
Director: Wilfrid Brimo
Animation & Design: Def2shoot

I didn't say "revolution", just cute.
Talking about a fully integrated user experience, Frucor needs a serious revamp of their digital presence.