Adobe CS3 interactive installation

Interactive installation for Adobe CS3. It will tour worldwide at various shows and conferences. Nice graphics.
I preferred the motion on this one (Barbarian Group) that I blogged a while ago.
Still very cool work. Can’t wait to see some of these on proper outdoors and watch real reactions.



Agency: GS&P
Production: Brand New School
Interactive Studio: The Studio for Interactive Media

Just for the weekend, some beats of sweet music

and very tight videos going with them.



"Thou shalt always kill" by Dan le sac vs scroobius pip on Lex Records
Director: Nick Frew



Cage on Def Jux
Director: Cassidy Gearhart

Neon Girl

It's harder to be original creatively when it's a shampoo ad (Yeah, here it's a soap, same thing.) You know the classic "before and after" effect. Before (place name of product here) "greasy" - After (place name of product here) "shiny".
Unless you have a cool art direction.



Agency: Santo, Buenos Aires

HP Hands, Vera Wang

New TV Ad for the now classic HP “Hands” campaign.



They have a microsite also. Only interesting content is the “backstage” explanation by Vera of her new collection. If you’re into this kind of things really.


It seems that the new trend is for every new TVC coming out, you have to have a website up there. And because it sucks to only have the TVC on a website about a TVC, well, you just put exclusive stuff with it.
"Online? Yeah, we do it, it's like bonuses on a DVD." Nice!

Agency: GS&D

Trident Gum website - AKQA

New UK website for trident. This website is not a website, it’s a DVD. And because the whole content is basically just a movie, then this justifies that. (a DVD, a movie, got it? sorry...)


The look and feel, content and concept reminds me of this: TBS Humour Survey by Big Spaceship, a last year Gold at Cannes.
Well more than a reminder, it’s like the same thing transposed in the scientific world of chewing gum and trident.
I still had a good time watching this “DVD”.
10mn Lunch break here
by AKQA

Get some nuts - Snickers digs T

“This guy is a sissy. Don’t be a sissy and Get Some Nuts.”
“If I ever catch you acting like some crazy fool again, you’re gonna meet my friend PAIN”. Classic Mr T.

New snickers campaign, website here (small microsite, insignifant content but funny graphics).


Tv Ad below. (Sometimes I'd like to be a very tiny mouse to listen at how a Creative Director sell this kind of ideas "mmmh, and then, coming to the left of the screen will be a TANK, crushing everything... yeah and then Mr T. appears and throws a snicker bar in the face of the so called sissy football player..." - priceless)



Agency: AMV BBDO

Geoff McFertridge in action

Cool music video for Golden cage by the The Whitest Boy Alive



Also, nice work on this wicked skate, 70's flavour, for Solitary Arts.


Mine is arriving in two weeks. Digged at Turntablelab.

Ed Banger Record- JUSTICE Dance

Ed Banger, hip Parisian label, did this video promo sometime ago. It went around quite heavily on design newsfeeds and other blogs, so I didn't feature it.
Now they are pulling out this JUSTICE music video for their new single, Dance, and because it's basically the same motion concept, well, here are both videos.

JUSTICE - Dance


ED REC Vol.2


Fresh and dedicated to my brother in arms, Siskid. I know you love it. Come on...you know it.

Audi TT

I have been appalled by the overall quality of Audi’s online campaigns and digital presence. Reading on several blogs that this one was good, I went there with high expectative , ready to live an interactive, immersive Audi TT experience or something like that.

Nice 3D intro. I thought it was promising, but globally, the aesthetic of the website feels dated... you know like when it was trendy to have .8 fonts because it’s technical and when shiny grey was "feels like metal" and it’s so modern.


Then, I also read that they have a cool “I build my TT” section. Very original. So I build mine and then? Well then nothing. Nada. Zinc. Zip. No movie where I see my TT racing vs the elements, no interactivity, not even a simple wallpaper… not even send to a friend (not that I would have used it, but hey…).

The only part that I have enjoyed watching is all the different movies. In a nice 320x240... Have they not heard about full screen or big size videos at Audi? Do they know that their target is heavily broadbanded?

Check for yourself

James Jirat Patradoon - Illustrations

Nice skills, heavy comics inspiration.


His blog - His online portfolio

+41 - Mini AF1 White Chocolate

Freshly Out of the kitchen.


Courtesy of +41 (If you're really into chocolate, they still have the old Black Chocolate Air Trainer 1, Dunks and Blazers)
So much style, it hurts.

Stranger than Dubai

A month ago I went to Dubai for business meeting. Here's a small video of the trip.



Shot with Nokia Nseries 93i
Music: The Klaxons

Kah Ra Shin - Wieden Kenney Amsterdam

Sometime ago I read that Wieden Amsterdam poached one of Double You's creative director.
Anyway, this project checks a lot of my advertising / interactive boxes:
- Tight art direction (check)
- Selling without showing the product (no screenshots or demos) (check)
- Concept dramatizing the emotion of playing with the product (check)
- Small and funny videos (check)
- User generated content linked seamlessly with the concept (check)
- Flawless navigation (check)


A small advertising campaign website, well thought, well crafted... I guess there's still hope. I guess they are right: Talented people create good stuff.
Kah Ra Shin

Suda el Jamon - Nike Women

Ok, last post before you enjoy this spring weekend. Extended version.



A very nice twisted reference to the "extreme make over" shows that have been invading our screens, and particularly in Latin America, where the Number 5 scalpel blade is more than popular and the liposuction, also known as lipoplasty, a national sport. Come on ladies, just SWEAT that FAT.

Campaign for Body By Dance, Nike Women
Making of here

Harnessing the Incredible Power of Your Comcast

Agency: Goodby Silverstein
Production Company: National TV

Orange Le Hoquet

A cute TVC for Orange.



I think that every single song of the soundtrack from Eternal Sunshine of the Spotless Mind has now been used in an ad.

Miranda July - No one belongs here more than you

Miranda July new book is out. This is the website she created to promote it. Miranda is behind one of my favourite movie -ME AND YOU AND EVERYONE WE KNOW- the kind that gives you the “hhmmmm, me too, I like chocolate” feeling in your belly if you’re into food, or that makes you cry, if you’re more into swimming.


Anyway, take 5 minutes and enjoy the wonderful world of Miranda’s kitchen appliances.

This guy is in loves with brands

and is blogging. Nothing of high interest, yet, but Kevin Roberts does have a nice CV (CEO Worldwide of Saatchi & Saatchi) and does have the skills to play around with words:
- The future is open. Digital explodes all boundaries. Jesus has landed in MySpace. If you can dream it, you can do it.
- The future is uninhibited. Fail fast, fix fast. Most importantly, just do it. Velocity is the new black.
- The future is saturated. Brands look like wallpaper and kids are walking by. That's why we've got to get beyond brands, to Lovemarks. Now.

Ok that's it. For the rest, read "his" blog

Cravendale Milk Matters

Indeed, it does.





Agency: WK London
Production Company: Nexus Productions

Guitar Hero 2

If you haven't played it, well I guess you cannot understand.



Director: Pete Candeland (Think Gorillaz music videos)
Agency: McCann Worldgroup, San Francisco.

Nike Air Force One - 1thology

Nuff said. Check it now.

By R/GA

Surf's Up

I know what I'll be waiting for this summer.




Check the relase dates

Webby Awards

The webby nominees have been announced. Two projects that I managed with love and care before moving to London have made it to the people's choice vote. Nice.

BEST VISUAL DESIGN - AESTHETIC
>> Coca-Cola BlaK

TELECOMMUNICATIONS
>> C Koi Ce Hold Up


Check the finalists and pay your online civic duties: Vote!

What's in your pocket?

After the pseudo viral / sales presentation "Great Pockets", Nokia NSeries is rolling the heavy artillery for the N95 launch.


While the TV ad is clean and inspires, the digital campaign engages the consumers with a UGC competition. They have to upload their own “what’s in your pocket” video to win a N95.
What is right for a product is not necessarily wrong for another one? (Did that make any sense?) Anyway, this digital campaign taps directly into the product usage. Film, Upload, Download, Share. It’s what computers have become.

Some nifty features, not groundbreaking, but nice. Key words for every video, a map to locate the most active countries...


























The uploaded movies are not the most inspired or creative, but I guess that’s the downfall with UGC, it’s more than a 24/7 job to be a Jonze or a Gondry. Actually, it would be really tight to see what they could do with this brief…

Anyway, for a competition site, nice global effort. Cool site.

Nike Air Force One

Another good good, courtesy of Nike. This content website features a short documentary in two parts about the uptowns. Think JUST FOR KICKS. Same director, Thibault de Longeville.


Relax, lay back. Best lunch break anyone could wish for.

Nike.com/af1/