Issey Miyake

Issey Miyake goes ASCII on our browsers to present its new 2007 Women's Spring Summer collection.


It is interesting to see how Issey, as a brand, embraces Digital’s particulates. His collections are concept-based content, his catwalks being one way of experiencing this content, his shops another one and his microsites again another one but this time adding another element or layer of concept into the original concept.

The new Men’s collection is also quite attractive.


In front of such work, such reputation, I feel like it is hard to criticize, but there’s something that tickles me. I mean the animations are killers, the AD is great, the sound is inspiring, loadings are fast... but the interactivity is repetitive... click the arrow >> transition >> new images. Click, Click Click. It would have been great to have a more intuitive use of the navigation and interaction.

Interactive Designer: Etienne Mineur

The One Titan... an advertising understatement

HP iPAQ. First, lame name. Anyway, to promote their “all in one” phone, here is a digital effort by HP.
Not original, not mind blowing… but a nice copywriting and some cool interaction with the mouse.

Now, let’s be serious. User route was thought in a very strange way: they are two different entry points into the microsite. But once you’re in one, it’s impossible to go to the other one. The user has to close and open again.
I generally don’t do product reviews… Simply because I think it’s boring to read… Convergence of devices has been the “new” thing in product development for 10 years now, but the website's strategy “The Titan is everything you need, so smash up all your other devices" is pushing me to react:
1/ Smash your MP3 player >> With 64 mb, I think I’ll keep my iPod, and look cool.
2/ Smash your camera >> With 2 millions pixels and a bad optic, I’ll keep my digital camera, and take good picture.
3/ Smash your Wireless laptop >> With no keyboard, it would have been difficult to even write this small post with your stylus, sorry, I’ll stick with my laptop.



And last but not least, the product is ugly, which brings me to two positive points of this website:
1/Hiding the iPAQ behind nicely designed wallpaper was inspired
2/ It oversells an average product
Now the one titan is here

Hello. Coming in June.

Hello, So simple, and so soon?



Broadcasted at the Oscars Ceremony, created by TBWA Media Arts Lab, unit of TBWA/Chiat/Day, with Apple as sole client.

Gondry is a kid...

and that's why his work feels genuine



there's a whole story behind all this, but I won't bother, just search youtube.

What's your board?

You have the choice between:

- Skating your mate (Sneaux)


Created by PES

- Skating your car (Nissan - Qashqai)


Agency: TBWA/ Paris

- Skating your board (Sun Herald)


Agency: Host, Sydney

Pirelli Film - Uma Thurman

New movie for the Pirelli Film saga, featuring Uma Thurman in a yellow Lamborghini (reminds you of something?). Apart for the use of heavy machine guns, a bazooka and heavy pursuit action... and Uma, not much to talk about. Well it's entertaining for a Wednesday.
The script is really poor. The end is a joke. The movie also. Apart for Uma. I like Uma. She rocks.


Pirelli tries desperately to re-do BMW Films, but it lacks originality, surprise, wit, creativity. The only thing clearly not lacking is budget.
And don't start talking about the website. The flash game is awful, exclusive screensavers and wallpapers? Come on! Calling that a digital experience?
It seems that all the money/effort was put into the production of the movie and not the outlet it is featured in. Mmmmh, big production budget and crappy website... Sounds familiar?
Watch it here

SFR by Leg

SFR was handled by Publicis Conseil for more than 10 years or so. They pitched end of the year and LEG agency won this 8 figures euro account. This is their first TVC based on their new brand positionning "Vivons Mobile".
Looking good. Love the music. Oldie but goodie (sweet memories of Eternal Sunshine)



Agency: Leg
Music by: Electric Light Orchestra
ps: any ressemblance between the AD of their website and the AD of this TVC is purey coincidental.

Fun fuel makes old train fly

Wonderful train for Vodafone. Seriously. So tight. Made me Chairass Dancing™. (I'll come back on this Chairass Dancing™ concept).



Agency: BBH

The Human Pointer

I have been playing with this for about 10 mn... It's a straight killa.

The human pointer

Prime Objective

Very cool website with great pics, super8 footage and concept.
"Chris Keenan a.k.a. Prime Objective believes that in a previous life he was Charlie V Bravo, surveillance pigeon. The feathers and wings may have been dispatched but he’s still flying round the globe on missions with cameras…"


Browse, discover, learn.
Website created by Tak Tak - Bristol power

Ok. Breath. Just do it.

Breath in, Breath out. BREATH. I tell you. Uber A-List cast.




Agency: W+K China… Seriously!

Ideas into action

Beautiful video for Sampo, a Finnish bank. Not new. But not that old. Simply beautiful. In English.



Created by NYC based studio Loyal Kaspar

People are goood together

First lovely spot by Fallon for Orange, airing now in the UK. Watch it and just go around huggin people.



Agency: Fallon London

Light Bulb.

Photo of burning out light bulb. Beautiful texture.

Photographed by

Nokia N Series

The new NSeries (Nokia’s High End mobile phones) website is out.
Consider them not as phone but more like an extension of your life or desk or yourself. You know the whole, Music – Photography – Internet Mapping – Movies. Have it and Live it.


This website is a good attempt in the next generation of consumer’s catalogue. The product demo integrates 3D showcase of every product. That’s more than 15 products. And it’s not your usual deceptive “turn around” the phone 3D style. It’s all properly animated, with good copy (sometimes a bit forced: “Slide into the groove”... hmm... ok...pause........ Right I just slide into my groove, now I’m back), good ergonomics.
And every experience in the website is product related, so well, the user route is a circle and is complete.

The website features loads of goodies: rss for global and specific news, a navigation browser supported even if it’s full flash, delicious, digg, direct link to each page… Sweet.

The mobile industry is going to live a major change. Things are going to be less and less technology focused in consumer’s mind. Why? Because of this baby.

iPhone. Yeah, we all know him already. And there is nothing rational when people buy Apple. It’s just pure design, pure love, pure emotion and pure brand equity. It’s a statement.
Even if your product has a sucky battery, is less reliable etc… It can still own 70% of the market.

Let’s see how Nokia and its NSeries are going to embrace that change.

This website is a nice step. Bring it on with the rest. And show us some Love. Nokia. Uppercase L.

Site by the big boys & girls @ R/GA.

W+K TOKYOLAB is looking always as hot.

Movie promoting Japan’s reconstruction after WW2, for NHK TV. Created by Amautalab.

Nike Meta

AMAZING piece of mix motion/3D/animation/illustration/cellshading commissioned by Nike Japan for promoting the new Nike FREE Trainer 7.0 It’s part of a viral campaign. Really don’t know what’s "viral" here. Is it me posting it here? Anyway. It’s hot.



Via

BBH - Levi's - Liaisons Dangereuses

New TVC for Levi's by BBH. Reminds me of the same technique used for the last iPod Shuffle ad by TBWA Chiat Day, in a different context.

Quiksilver Viral

It has been around a lot for some time now, but I don't care. It's solely dedicated to my Bro': Skoya.

Director: Jonas Arnby
Agency: Saatchi DK

Pussy and papers poetry power and pistols

This one almost slipped through my radar.
Pussy and papers poetry power and pistols.
For Kevin Lyons show at BEAMS Tokyo, They produced this really Hip book with more than 500 hundreds Hop of Kevin's t-shirts design.
Hard to find… Sold out everywhere?


almost

Guinness is hot

Since I arrived in the UK, I have been quite amazed by Guinness’s communication. A lot of wit and an old mate spirit with a positive irony twist. Love them.
- Men of substance by studio AKA



- Good things come to those who wait campaign by AMV BBDO
TVC + Print + Website. Horizontal integration. Sweet. Top o’ the morning to you.







Really nice website.
Produced by IChameleon Group

Target electronics campaign

Brand New School for Target. Nice motion.

BMW // See how it feels

New campaign for BMW, sold by WCRS, created by Nick Thornton-Jones and Warren Du Preez (remember Mekanism skateboards or GAS BOOK 14?).
80 cameras for a very eye candy visual treat. Old time favourites, Richard File + James Lavelle aka UNKLE have reworked Beetohv's 9th symphony. Damn hot.

Looks Good, Sounds Good.
Pity the fool who said TVC was dead...

Nokia second nature.

Nokia’s new claim, developed by Grey. I know that the TVC is out in Spain but did not see it in UK or France… Here it is.




The standard campaign website features blue screened video integrated in a fancy horizontal huge background. I stopped the “experience” when they tried to explain me how to take a picture with a mobile phone. A picture. Come on.
But there’s a nice UGC content where users can send their video of spinning Nokias. (I think it’s UGC, my Spanish is not what it used to be)



On a more techy side, this site was way too hungry for my processor. Got my new laptop all bumpy.
Check it here: HERE
















There’s a second microsite, much more immersive, original. Design by Build, it features a small tutorial to learn how to spin your Nokia. The design is out there and so not “Mobile Looking”. Refreshing. It also features some small freshly squeezed videos



Spin it!

It's a Lean Mean Fighting Machine

After working for some years at Publicis Net in Paris, I have recently joined Lean Mean Fighting Machine, a digital hot shop in London, simply committed and dedicated to create the best digital advertising ever.
Small shop (11 people), Big Clients (Emirates, Virgin Games, International Herald Tribune, The Economist, AOL...) and one of the highest concentration of talent to the square meter that I have ever witnessed. (Yes our office is very small).
To give you an idea, watch this



Voila! Now We Are Ideas can go back to a normal life, since I am *almost* settled in. I have tweaked around to make this blog a bit more user friendly. Hope you’ll find them friendly enough.