Sprint Ahead
I have already posted about this Sprint ahead new campaign and the cool little e-card app they created (apparently a rip off from this).
Anyway, I still think this is a very impactful campaign. The visual concept matches perfectly the sprint speed (think "speed of light") concept and gives more depth to the brand promise and benefits. It has and creates emotions. I can see it, hear it, interact with it. It communicates something that I want to be a part of. It looks simple and it looks good.
As usual with GS&P, it’s integrated and it’s not dull.
posted by Greg Assemat Tessandier - We Are Ideas - Direct Link to this post
2 Comments:
I wonder if the brilliant individual I saw create this animation technique and share it online got anything from their co-opting it for advertising (specifically the TV ad in the park).
30 July, 2007 21:29
And who that brilliant individual might be? It would be interesting to have more information.
31 July, 2007 10:42
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