Wirebreakers for MOTOROKR

Now there is a lot of positive things I wanted to say about this wirebreakers operation: the way they use the "not so new" krump trend (I mean how can any thing be new after David Lachappelle tries to make a documentary out of it...Oh wait, actually he did.) and associate it to their main product benefit: wireless headphones (wire breakers...doh). So you can just "Krump it up, Kid, Gansta Style"... Sorry.


Anyway, the website destroyed anything cool I had to say. I am not for the "amateurish look and feel" when professionally done. Plus, its content is not socially enabled. Can't share the videos, cannot download them... You are going to tell me: "But they are on YouTube". So what.
It's about how the brand engages its target on its own turf, YouTube is one touchpoint. Not THE touchpoint.

Anyway, if you want to look at the website… here it is.

And here’s a video