Uniqlo

Uniqlo has become one of the most interesting mass fashion houses in the digital arena. And they continue to roll out some very strong ideas.


Uniqlock is right now just a casting of girls pulling some interesting “(q)lock” moves, blended with classical moves. It is very different to what we are used to see. Contemporary but no too much. It is supposed to launch on the 15th of June (tomorrow).



Keep tuned.

Also, Uniqlopaper presents their new collections. It is a nice blended mix of products and content. Content that matters. That is right on their target. Young, trendy, a bit hip, but not too much. Zara, Gap, H&M beware. Uniqlo is happening. Fast.


Uniqlo is embracing content in everything they do. They have understood that it’s not just about your product anymore. Brands are not their products, nor are they just their advertising. They are becoming content producers, built around their values, their product, their lifestyle. Products are put back into perspective. Products are put back into our REAL life. They become content as well. To read, to look, to feel. Consuming is so not about buying a thing anymore. And maybe it has never been.