Share The Air - Panasonic

Always tricky to see big corps trying to co opt skate, when, truly, they don’t have anything to do with it. The leap here is taking on by Panasonic. See, skaters, they listen to music, take pictures, make videos and then have to watch them… This is where Panasonic steps in.


They have aligned a serious roster (Koston, Jenkins…) and some new kid that I don’t even know of (I’m getting really old).
The skaters have blogs, they post videos and they even do the freaking product demos.

The art direction is nice and appropriate. I think this kind of operation can work. I am still not sure how pertinent it is for Panasonic to enter the skate scene and to target this audience who might not be the prime buyers of their product… but maybe I am wrong.
Anyway, share the air