LOVE Cartier

The LOVE collection is inspired by the bracelet created by Cartier in 1970. For the launch of the collection, 12 short movies were directed by Olivier Dahan, a famous French director. They are exclusively broadcasted on the microsite. Reminds you something? Ok, moving on.


I am not feeling the Art Direction of the website at all. Kind of cheap. A pale imitation of luxury. You can make your own opinion, this is just mine, for what it’s worth.
The short movies can be watch one after the other or in an interactive experience, with two call to action at the end of each short. I suppose the concept is to let the user create his own LOVE experience, to immerse him in a Parisian atmosphere, suave and precious, from viewer to creator.
The films are well produced, well written... Little voices back in Paris told me that the production budget was around 900 000 euros.
Overall, my experience was nice, but not sure it was worth this price when globally the microsite is really poor.