Little Deviant - Scion xD - ATTIK

I have already written about how Scion and ATTIK are pulling some of the most interesting car campaigns. Their cars polarize the public into a “hot or not” poll. The "no opinion" doesn’t really exist. You love it or you hate it.
Ballsy products with a gutsy communication.


This little deviant campaign is to celebrate the launch of the new Scion xD. The world has been conquered by some sheeples (kind of a subtle mix between a suit and a ship: likes to follow and to conform) but a gang of little deviants are ready to take them on.

The TVC is cool.



The micro site is really tight. Great art direction, strong storytelling. I really enjoyed playing through the whole experience.


Three thumbs up for Scion and ATTIK.