iTunes Festival and the ICA

Great operation by iTunes. They are organizing a music festival, in July, with the institute of contemporary art. Every night, one concert.


So what’s the catch? It is invitation only. And how to get invited? Well, just enter the draw.
What’s in it for Apple? Apart for the cool branding operation, a lot of cool data collection on a perfect core audience for iTunes.

Simple, efficient but expensive. I would like to know the cost per head entering the draw.

The Line Up


Air Traffic Amy Winehouse Aqualung Ash Athlete Beardyman Ben’s Brother Beverley Knight Black Rebel Motorcycle Club Candie Payne Cherry Ghost Crowded House Dhafer Youssef Duke Special Editors
Elisa Ghosts Gianna Nannini Goldspot Good Shoes GoodBooks Groove Armada Imogen Heap Jack Peñate James Wolff Jamie Scott & the Town Just Jack Justin Nozuka Kasabian Leash Leon Jean-Marie Little Man Tate Ludovico Einaudi MIKA Mr Hudson & The Library Mutya Buena Nine Black Alps Paolo Nutini
Paul McCartney Raul Midón Rebekka Bakken Remi Nicole Scott Matthews Stereophonics Terra Naomi The Bad Plus The Coral The Dead 60s The Go! Team The Hoosiers The Maccabees The Pigeon Detectives The Rakes The Rumble Strips The View Tiny Dancers Travis Wir Sind Helden

Every band has its own page, with a full bio, a direct link to their iTunes store section. Tight user path. Seamless.

Sign up here to enter the draw.