Web Art vs Web Ads

Lots of hype about this addart app that replaces web ads, or banners if you prefer, by "art" work. The idea is too make the net a prettier place, and to get rid of a nuisance, ads. Right now it uses stock art, but it will feature young artists and can even work as a gallery with exhibitions etc...


Top of mind consequences:
The art created by the artists will have to obey the same format as banners, which, for most, are simply the worst ever developed (think 468x60 or 120x600).
On the same idea, the work will have to obey a certain file size limit, or else, well what was supposed to enhance the user experience (make the web a better looking place) is just going to make website pages longer to load.

No need here for a toy debate Art vs Ads, it is just nice to see that the web is still keeping, in some ways, its rogue spirit, through technology and community.
see it here