Shame does not kill, anymore. Lucky Cuervo!

Everybody here remembers the awesome “The Chain” campaign created by Framfab for Nike Football. It won most awards last year(One Show, Cannes, Eurobest, LIA…).


Well, I was quite surprised to see that Cuervo and Tribal DDB worldwide is ripping off this original idea, without any shame, without any class, without any success.



Nothing to add. Appalling.