Apple Nike Diesel HP Bacardi Bathing Ape Stussy Levis Alife AKA KDU Neighborhood BK Maharishi Aiwa Sony PSP PS3 Xbox Microsoft Patagonia Nokia Honda Louis Vuitton Google Ikea Budweiser Nintendo Ebay MTV Volkswagen Chanel GAP Amazon Hermes Motorola Cartier Kodak BP Virgin Nissan Harley Davidson Ray Ban Philips Ford Avon Facebook Burton Gravis ... Brands, Marketing and the new intimacy revolution

May 31, 2007

We Are Ideas


Let's have a KODAK moment!

Will KODAK emerge from its digitalphobia?

This video is long but execllent. I don't know the whole story behind it, if it is "official" or unofficially official, but it's great. It is one of these that make you shift perception on a brand. Let's wait and see if it's going to happen.

Labels:

We Are Ideas posted by Greg Assemat Tessandier - We Are Ideas - Post PermaLink  

3 Comments:

Cedric said...

The legend says that it was shot for an internal motivation meeting, a few months after the announce of massive staff reduction and budget cuts. And due to the internal enthusiasm it would have been released... Not sure whether this legend is true, but hey, it would not be a legend otherwise ;-)

01 June, 2007 10:52

 
Phil J said...

FABULEUX !!!

01 June, 2007 15:05

 
Phil J said...

au fait :

This is a commercial that was produced for internal use. But it has become so popular, especially with employees, that Kodak has released it for external viewing. It demonstrates that Kodak not only understands it's changing business but also has a sense of humor.

01 June, 2007 15:06

 

Post a Comment

<< Home