Honda, on the righ track

Honda is turning to become so much more than just a car manufacturer. Every new campaign develops a fresh perspective on Honda, as an emotional brand. This positioning, Power of dreams, gives so much space, so much air, that the brand is pictured as a modern solution thinker, where Honda’s innovations and activities fit together (power boat, engine, car, inventions, robots, etc…).



Hondamentalism TV spot has been running for several weeks now. It a strong metaphor on dedication and it reminded me this famous scene in 2001 A space odyssey…



Integration, integration...


There’s a website, of course, with a challenge to see if you are what it takes to be a Hondamentalist. I did the whole thing, nice. Not great, but nice. Gave a different perspective to the TVC.
Agency: W+K UK