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May 18, 2007

We Are Ideas


Good news, naked still sells

The analogy is simple: Elave's products are so pure (no chemicals, yadiyada...) that they have nothing to hide. So what's more natural than to show naked people that have nothing to hide also to sell the products?

Here's the "viral"



The website is presented by the same naked spokewoman (is this a good thing or a bad thing?) but is basically just a shop.


Now, if we consider that the job of advertising is to sell, well, "Ovelle has seen a 500 per cent rise in sales, both online and in the High Street, since the campaign was launched on May 5." So be reassured, naked girls and boys still sell.
Remember, Less is more. Less is more.

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