Bake a Skoda

Cute TVC for Skoda by Fallon London. Qwerky approach that works really well and is clearly different.


They created a microsite integrated with TVC: baking of documentary, baked car in 3d... Nice effort but very, very far from the level of experience given by the TVC.



Now the £100,000 question: is it worth it to have a microsite if it doesn't match the quality of a TVC? Are you hesitating? Yes...No? Let's rephrase the question: Is it worth spending any money on average advertising?