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April 27, 2007

We Are Ideas


Trident Gum website - AKQA

New UK website for trident. This website is not a website, it’s a DVD. And because the whole content is basically just a movie, then this justifies that. (a DVD, a movie, got it? sorry...)


The look and feel, content and concept reminds me of this: TBS Humour Survey by Big Spaceship, a last year Gold at Cannes.
Well more than a reminder, it’s like the same thing transposed in the scientific world of chewing gum and trident.
I still had a good time watching this “DVD”.
10mn Lunch break here
by AKQA

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1 Comments:

Anonymous said...

splendid! the kitty doing the business made me howl

01 May, 2007 12:37

 

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