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April 13, 2007

We Are Ideas


This guy is in loves with brands

and is blogging. Nothing of high interest, yet, but Kevin Roberts does have a nice CV (CEO Worldwide of Saatchi & Saatchi) and does have the skills to play around with words:
- The future is open. Digital explodes all boundaries. Jesus has landed in MySpace. If you can dream it, you can do it.
- The future is uninhibited. Fail fast, fix fast. Most importantly, just do it. Velocity is the new black.
- The future is saturated. Brands look like wallpaper and kids are walking by. That's why we've got to get beyond brands, to Lovemarks. Now.

Ok that's it. For the rest, read "his" blog

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