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April 13, 2007

We Are Ideas


Suda el Jamon - Nike Women

Ok, last post before you enjoy this spring weekend. Extended version.



A very nice twisted reference to the "extreme make over" shows that have been invading our screens, and particularly in Latin America, where the Number 5 scalpel blade is more than popular and the liposuction, also known as lipoplasty, a national sport. Come on ladies, just SWEAT that FAT.

Campaign for Body By Dance, Nike Women
Making of here

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3 Comments:

FUSTLER said...

But seriously the girls in the ad are not actually needing that much plastic surgery in the first place.....

13 April, 2007 21:15

 
Greg Assemat Tessandier said...

Yes but this is where the ad is perharps even more powerful. A lot of girls just go for plastic surgery when actually a good run or work out could work well for them. It goes beyond just denouncing that girl really needn't to get cut up, but more showing them that it's HOW they get rid of that fat that will really change HOW they see themselves.

16 April, 2007 11:06

 
Anonymous said...

ggrrrr you guys!
i love my fat

16 April, 2007 23:30

 

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