Kah Ra Shin - Wieden Kenney Amsterdam

Sometime ago I read that Wieden Amsterdam poached one of Double You's creative director.
Anyway, this project checks a lot of my advertising / interactive boxes:
- Tight art direction (check)
- Selling without showing the product (no screenshots or demos) (check)
- Concept dramatizing the emotion of playing with the product (check)
- Small and funny videos (check)
- User generated content linked seamlessly with the concept (check)
- Flawless navigation (check)


A small advertising campaign website, well thought, well crafted... I guess there's still hope. I guess they are right: Talented people create good stuff.
Kah Ra Shin