HP Hands, Vera Wang

New TV Ad for the now classic HP “Hands” campaign.



They have a microsite also. Only interesting content is the “backstage” explanation by Vera of her new collection. If you’re into this kind of things really.


It seems that the new trend is for every new TVC coming out, you have to have a website up there. And because it sucks to only have the TVC on a website about a TVC, well, you just put exclusive stuff with it.
"Online? Yeah, we do it, it's like bonuses on a DVD." Nice!

Agency: GS&D