Audi TT
I have been appalled by the overall quality of Audi’s online campaigns and digital presence. Reading on several blogs that this one was good, I went there with high expectative , ready to live an interactive, immersive Audi TT experience or something like that.
Nice 3D intro. I thought it was promising, but globally, the aesthetic of the website feels dated... you know like when it was trendy to have .8 fonts because it’s technical and when shiny grey was "feels like metal" and it’s so modern.
Then, I also read that they have a cool “I build my TT” section. Very original. So I build mine and then? Well then nothing. Nada. Zinc. Zip. No movie where I see my TT racing vs the elements, no interactivity, not even a simple wallpaper… not even send to a friend (not that I would have used it, but hey…).
The only part that I have enjoyed watching is all the different movies. In a nice 320x240... Have they not heard about full screen or big size videos at Audi? Do they know that their target is heavily broadbanded?
Check for yourself
Labels: Digital
posted by Greg Assemat Tessandier - We Are Ideas - Direct Link to this post
1 Comments:
Looks like the Cheshire Cat mated with an electric razor! Seriously, though it's an appealing exercise. I also hate some of its Acura TT parts such as the side mirrors and the wind shield. A door handle would be appreciated, as would a less symmetrical body. flipping the round rear and bringing it to the front makes this ugly. It worked in the original TT because of how subtle the the tapering was… I guess, I’m a better designer from the designer of this car.. LOL..
29 June, 2007 06:21
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