What’s going on at SCION?

I have no idea. I just don’t see any point at everything they have been developing for the past month and how it all fits together. Don’t get me wrong, I like what I see, but I don’t understand what I see. Scion has had this Hip Hop / everything Street / positionning for some time now, but that want2besquare campaign is the on another level.



By Buck LA

And maybe that’s the whole point of this multichannel want2besquare campaign. Maybe it’s just a branding campaign targeted to people that can relate to this shifted, animated and experience driven campaign.


By Shilo Design

Now, I hate that question. Well, I hate it but I love it:

Is this campaign going to sell some SCION? Only time will tell.

Agency: Attik Not sure if any other agencies are involved.