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March 28, 2007

We Are Ideas


Mills has Saturn's Numbers

At first I didn't want to feature this TVC. I liked everything about it, except the end. You know this feeling where everything is going in the right direction, and you're like "yeah, yeah, hehe, nice, niiice" and then it happens. IT happens. Boom, Bam, bad, crappy ending, crappy copy. And you have just realised that this end doesn't deserved a micro inch of whatever feelings you had seconds ago.

Anyway, over the weekend, I was still thinking about this "numbers" idea and I could remember the movie, the vibe of it... fortunately enough, I could not remember for what product it was. Hope it will be the same for you.



Directed by the one and only Mike Mills

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