Chanel - Le Rouge

A website solely dedicated to the new Chanel's new lipstick TV ad, Le Rouge. The ad is directly inspired by Jean Paul Godard's "Le Mepris", a classic Nouvelle Vague, and they used the same music. Yes, the music matters. See it as a tribute.


Beautiful picture, beautiful model (lousy voice off screen voice, my personal opinion) but the ad is as original as a luxury brand can afford to. Meaning not original, but inspirational (aspirational?).
The website is an extension of the TV, with added features, explanations, script... like the bonus on a DvD. Again, nice model, nice picture. Pleasant.

See it for yourself.