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February 20, 2007

SFR by Leg

SFR was handled by Publicis Conseil for more than 10 years or so. They pitched end of the year and LEG agency won this 8 figures euro account. This is their first TVC based on their new brand positionning "Vivons Mobile".
Looking good. Love the music. Oldie but goodie (sweet memories of Eternal Sunshine)

Agency: Leg
Music by: Electric Light Orchestra
ps: any ressemblance between the AD of their website and the AD of this TVC is purey coincidental.

Labels: TVC

3 Comments:

last-r said...

as you could have said : "good not great". graphic mood is pretty cool but the motion work could have been really, really better. not smooth enough to me, and there's a lack of graphic elements to complete the scenes and make it live for real.
what a pity...

but it's always good to see that SFR calls the mates at leg agency when they want more style than they could have (to me) with publicis dialog teams hehe.

to be continued.

21 February, 2007 09:12

Anonymous said...