The One Titan... an advertising understatement

HP iPAQ. First, lame name. Anyway, to promote their “all in one” phone, here is a digital effort by HP.
Not original, not mind blowing… but a nice copywriting and some cool interaction with the mouse.

Now, let’s be serious. User route was thought in a very strange way: they are two different entry points into the microsite. But once you’re in one, it’s impossible to go to the other one. The user has to close and open again.
I generally don’t do product reviews… Simply because I think it’s boring to read… Convergence of devices has been the “new” thing in product development for 10 years now, but the website's strategy “The Titan is everything you need, so smash up all your other devices" is pushing me to react:
1/ Smash your MP3 player >> With 64 mb, I think I’ll keep my iPod, and look cool.
2/ Smash your camera >> With 2 millions pixels and a bad optic, I’ll keep my digital camera, and take good picture.
3/ Smash your Wireless laptop >> With no keyboard, it would have been difficult to even write this small post with your stylus, sorry, I’ll stick with my laptop.



And last but not least, the product is ugly, which brings me to two positive points of this website:
1/Hiding the iPAQ behind nicely designed wallpaper was inspired
2/ It oversells an average product
Now the one titan is here