Nokia N Series

The new NSeries (Nokia’s High End mobile phones) website is out.
Consider them not as phone but more like an extension of your life or desk or yourself. You know the whole, Music – Photography – Internet Mapping – Movies. Have it and Live it.


This website is a good attempt in the next generation of consumer’s catalogue. The product demo integrates 3D showcase of every product. That’s more than 15 products. And it’s not your usual deceptive “turn around” the phone 3D style. It’s all properly animated, with good copy (sometimes a bit forced: “Slide into the groove”... hmm... ok...pause........ Right I just slide into my groove, now I’m back), good ergonomics.
And every experience in the website is product related, so well, the user route is a circle and is complete.

The website features loads of goodies: rss for global and specific news, a navigation browser supported even if it’s full flash, delicious, digg, direct link to each page… Sweet.

The mobile industry is going to live a major change. Things are going to be less and less technology focused in consumer’s mind. Why? Because of this baby.

iPhone. Yeah, we all know him already. And there is nothing rational when people buy Apple. It’s just pure design, pure love, pure emotion and pure brand equity. It’s a statement.
Even if your product has a sucky battery, is less reliable etc… It can still own 70% of the market.

Let’s see how Nokia and its NSeries are going to embrace that change.

This website is a nice step. Bring it on with the rest. And show us some Love. Nokia. Uppercase L.

Site by the big boys & girls @ R/GA.