Issey Miyake

Issey Miyake goes ASCII on our browsers to present its new 2007 Women's Spring Summer collection.


It is interesting to see how Issey, as a brand, embraces Digital’s particulates. His collections are concept-based content, his catwalks being one way of experiencing this content, his shops another one and his microsites again another one but this time adding another element or layer of concept into the original concept.

The new Men’s collection is also quite attractive.


In front of such work, such reputation, I feel like it is hard to criticize, but there’s something that tickles me. I mean the animations are killers, the AD is great, the sound is inspiring, loadings are fast... but the interactivity is repetitive... click the arrow >> transition >> new images. Click, Click Click. It would have been great to have a more intuitive use of the navigation and interaction.

Interactive Designer: Etienne Mineur