Apple Nike Diesel HP Bacardi Bathing Ape Stussy Levis Alife AKA KDU Neighborhood BK Maharishi Aiwa Sony PSP PS3 Xbox Microsoft Patagonia Nokia Honda Louis Vuitton Google Ikea Budweiser Nintendo Ebay MTV Volkswagen Chanel GAP Amazon Hermes Motorola Cartier Kodak BP Virgin Nissan Harley Davidson Ray Ban Philips Ford Avon Facebook Burton Gravis ... Brands, Marketing and the new intimacy revolution

November 30, 2006

We Are Ideas


Just in case...

...you do'nt know what to do with $4000... 5 pairs worldwide. The deadly combination? Futura/UNKLE/James Lavelle/MO'WAX.


buy them

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November 27, 2006

We Are Ideas


Maybe in 10 years...

I saw this ad three weeks ago during a daily check. I found it cool, but lacking something to be featured here.
Yesterday morning, I was at the movies, and this ad ran. Big screen, massive sound, I was hit by a whole different scope of emotions.
It’s true that every media has its specifics. The experience of a "motion work" is subject to your environment (noise pollution, mind frame etc…), but, right now, Digital cannot match the visual experience of a huge screen associated to some kicking sound. Maybe in 10 years…
Here’s the ad.

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PS3 Viral - Launch in France

A great movie for the launch of the PS3 in France.

You can check some concept boards here

Director : Takeo HATAI
Sound Artist : Junichi OGURO
Production Management : Thomas PILICER

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November 24, 2006

We Are Ideas


Virgin Mobile >> Mother NYC

Mother NYC created those shifted '30s for Virgin Mobile. Enjoy.



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ebay Talks...

by DLKW & Partners

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Smirnoff - Red house

JWT, Cape Town, South Africa

via Ads of the world

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C'est so Paris

by BDDP&Fils

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Hello Moto, Colours

Nothing more than experiencing design and colours. Each colour matches a Motorola phone. It’s nice to see that experiments serving nothing but brand value and customers affection are still possible.
When one have finished his piece of art, he can generate a screensaver with the step by step construction of his design, a mobile wallpaper (too bad you cannot send it directly to your cell phone via MMS)

Created by FCB Draft Paris

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November 23, 2006

We Are Ideas


Christmas gift idea

If you’re a head, you know what I’m talking about. If not, click on the picture to see more of wulffmorgenthaler's Crazy & Danish comic strip.
Buy their calendar for your loved one

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Pedal by Peter Sutherland

Little teaser for the already released "Pedal", a documentary about surviving the streets of NYC as a "rogue knight" on a bike... texts by Zephyr, Ken Miller, Swoon.

buy it

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Do you Blackjack?

Shilodoes for BBDO & Cingular.

via CPLUV

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November 22, 2006

We Are Ideas


New iPod Shuffle ad

Why not shuffle together?

Always TBWA\Chiat\Day

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FUCK this book

Ah, just fuck this glob. And who said "street art" wasn't fun anymore?

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November 21, 2006

We Are Ideas


Studio 1 // Improve Belgian football

A nice ad by Duval Guillaume. The idea behind it is a bit twisted: watch Studio 1 to improve belgian football... but anyway, it is always fun to see that true male nature publicly exposed.


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90's Most Wanted

“Million Dollar Vandal is the uncensored story about the life and times of Brooklyn's prodigal son, Desa MTA(...) this book chronicles in detail how Desa became the symbol of New York's war on graffiti during the 1990's, and details the repercussions that came with being the NYC Vandal Squads public enemy number one."


Buy it

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Stussy World Tour Trailer

"The World Tour documentary has already premiered in Los Angeles and New York. The film will be showing in London on November 17th and in Japan in December. The World Tour DVD will be available in December for free with purchase of the World Tour Black Book. Here are a few screen shots from the movie."
more info here

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November 20, 2006

We Are Ideas


If you don’t help feed them, who will?

-click here for a better resolution-
Y&R Philippines
source: adsoftheworld

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Nice moves!

no seriously, nice moves...

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Starbucks - It's red again

check it here
a W+K production

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Nike ID Japan - Cosplay custom

I have just made my customed Cosplay costume @ Nike ID Japan. I blogged this video sometime ago and just realised you can buy it for 25000 yen.
This is my new outfit for client meeting!

Do yours! Now!

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November 17, 2006

We Are Ideas


Absolut Bling Bling

Great website for Absolut's gift pack. created by swedish hotness, Great Works.
You can enjoy a shifted history of bling, and its evolution. Cool copywriting. Below, as an appetizer, check the Roman period.



Bling your life.

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KFC's humbleness

What do you do when you are an international brand and that you are about to release a "heavy" rework on your logo?
Ask KFC...

the next step... We all know it.

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November 16, 2006

We Are Ideas


Apple iTunes + iPod


Another one. For the 70s? For glory?
Apple

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Burner // New Chalfant

For me everything started with Subway Art, Spray Can Art and Paris Tonkar...
A new Chalfant is out. Old School. Good School.
Burners >> Burn it here.

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November 15, 2006

We Are Ideas


A new trend?


The nice peeps at Tribeca sent me this video of a new "French" fashion designer Stephane Monzoen.
Credits: Grey / The Viral Factory

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Happy Days


I have a weird feeling with this one. Don't really know what to think. I want to like it, but I find it a little freaky also...

Agency: Euro RSCG London

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November 13, 2006

We Are Ideas


Nike+ Run

Just saw these two ads on the new portfolio of Yker Moreno AD @ Buck LA. Very sweet.

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Nike / Embrace the elements

Snow


Rain


Wind


Nando Costa for Nike
"This series of animations was created as a promotional component for Nike's in-store winter holiday campaign."

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November 10, 2006

We Are Ideas


Story Telling

Hi-Res! are still the best storytellers. Even if everyone who know will say “too much like Donnie, yada yadi yada”… I still think that this is so well crafted. Every screen impose a highly designed and subtle atmosphere.
Live it

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November 9, 2006

We Are Ideas


Tiger Beer hearts Dr Jones

Big bucks and big production for this new website for Tiger Beer, the Singaporean beer. The concept is based on the awards that Tiger won during its history.
There's definitely an Indiana Jones vibe here.


Lay back and watch some action

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PS3 - PL3YBEYOND

This site lacks interactivity, virality, is not blog friendly, there is just a "coming soon" for most of the section without any further information... but seriously who cares?
It is damn good!

Eyecandy Is Here

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November 8, 2006

We Are Ideas


PS3 vs XBox - It's a West Coast Battle

For PS3 // TBWA\Chiat\Day






For X BOX // McCann-Erickson San Francisco

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November 3, 2006

We Are Ideas


Two articles today on Adage about UGC.


NFL is asking his fans to send them their concept for the perfect, the greatest, super bowl ad. The site is quite poor, nothing special, but the embracing of consumer generated content is an interesting turn for the NFL.
see the site
They give their fans the possibility to express what’s the super bowl for them. This might not be appealing for us, little Europeans, fans of football (the other one) or rugby, but, in the US, the superbowl is closer to thanksgiving than to any sports event, and almost everybody have something to say about it.

On the other hand, David Jones tells us to take back creativity from users, using the term ‘crap’ (shocking?) for most of the content on youtube or heavy! I like this bit:
"We've got to stop thinking that consumer-generated content is an idea," he said. "It isn't. It is a phenomenon." Regular users "rarely create content with your brand strategy in their pocket."

Personally, I think he has a point. UCG is "crap". But they are many levels, colours and intensity in "crap". It might smell most of the time, but sometimes, one little gem can be hidden in this ocean of shit. And it can gain huge exposition. And it deserves it.
But it’s clear, the same applies to advertising, which produces a huge majority of "crap" by the agencies/brands. The only difference is that ALL ads, good or not, generally have a good/great/huge exposition. Which, i know we will agree on this, is not always deserved.
That's how the business goes.
Read the article here

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Fiskars, snip snip

Great ad. Don't know who created it though.

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November 2, 2006

We Are Ideas


An interactive installation by...

Everybody is talking about digital outdoors. When I look at this, I can only imagine what kind of creative interactivity will be developped in a not so far future.



see the whole project here

By the awesome Barbarian Group
For the great Goodbye
and by the way, the client is Saturn...

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Cute.

Well cute.
Creative Juice G1 in Bangkok.

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Aids...


Shame that the partners are not varied (three, guys&guys, girls&girls etc...). Would have been more accurate.

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