November 30, 2006
November 27, 2006
Maybe in 10 years...
I saw this ad three weeks ago during a daily check. I found it cool, but lacking something to be featured here.
Yesterday morning, I was at the movies, and this ad ran. Big screen, massive sound, I was hit by a whole different scope of emotions.
It’s true that every media has its specifics. The experience of a "motion work" is subject to your environment (noise pollution, mind frame etc…), but, right now, Digital cannot match the visual experience of a huge screen associated to some kicking sound. Maybe in 10 years…
Here’s the ad.
Labels: TVC
PS3 Viral - Launch in France
A great movie for the launch of the PS3 in France.
You can check some concept boards here
Director : Takeo HATAI
Sound Artist : Junichi OGURO
Production Management : Thomas PILICER
Labels: Motion
November 24, 2006
Hello Moto, Colours
Nothing more than experiencing design and colours. Each colour matches a Motorola phone. It’s nice to see that experiments serving nothing but brand value and customers affection are still possible.When one have finished his piece of art, he can generate a screensaver with the step by step construction of his design, a mobile wallpaper (too bad you cannot send it directly to your cell phone via MMS)
Created by FCB Draft Paris
Labels: Digital
November 23, 2006
Christmas gift idea
If you’re a head, you know what I’m talking about. If not, click on the picture to see more of wulffmorgenthaler's Crazy & Danish comic strip.Buy their calendar for your loved one
Labels: Life
November 22, 2006
November 21, 2006
Studio 1 // Improve Belgian football
A nice ad by Duval Guillaume. The idea behind it is a bit twisted: watch Studio 1 to improve belgian football... but anyway, it is always fun to see that true male nature publicly exposed.
Labels: TVC
90's Most Wanted
“Million Dollar Vandal is the uncensored story about the life and times of Brooklyn's prodigal son, Desa MTA(...) this book chronicles in detail how Desa became the symbol of New York's war on graffiti during the 1990's, and details the repercussions that came with being the NYC Vandal Squads public enemy number one."

Buy it
Labels: Street
Stussy World Tour Trailer
"The World Tour documentary has already premiered in Los Angeles and New York. The film will be showing in London on November 17th and in Japan in December. The World Tour DVD will be available in December for free with purchase of the World Tour Black Book. Here are a few screen shots from the movie."
more info here
Labels: Street
November 20, 2006
Nike ID Japan - Cosplay custom
I have just made my customed Cosplay costume @ Nike ID Japan. I blogged this video sometime ago and just realised you can buy it for 25000 yen.This is my new outfit for client meeting!
Do yours! Now!
Labels: Digital
November 17, 2006
Absolut Bling Bling
Great website for Absolut's gift pack. created by swedish hotness, Great Works.You can enjoy a shifted history of bling, and its evolution. Cool copywriting. Below, as an appetizer, check the Roman period.
Bling your life.
Labels: Digital
KFC's humbleness
What do you do when you are an international brand and that you are about to release a "heavy" rework on your logo?
Ask KFC...
the next step... We all know it.

Labels: Ambient-Outdoor
November 16, 2006
Burner // New Chalfant
For me everything started with Subway Art, Spray Can Art and Paris Tonkar...A new Chalfant is out. Old School. Good School.
Burners >> Burn it here.
Labels: Street
November 15, 2006
A new trend?
The nice peeps at Tribeca sent me this video of a new "French" fashion designer Stephane Monzoen.
Credits: Grey / The Viral Factory
Labels: Digital
Happy Days
I have a weird feeling with this one. Don't really know what to think. I want to like it, but I find it a little freaky also...
Agency: Euro RSCG London
Labels: TVC
November 13, 2006
Nike / Embrace the elements
Snow
Rain
Wind
Nando Costa for Nike
"This series of animations was created as a promotional component for Nike's in-store winter holiday campaign."
Labels: Motion
November 10, 2006
November 9, 2006
Tiger Beer hearts Dr Jones
Big bucks and big production for this new website for Tiger Beer, the Singaporean beer. The concept is based on the awards that Tiger won during its history.There's definitely an Indiana Jones vibe here.
Lay back and watch some action
Labels: Digital
PS3 - PL3YBEYOND
This site lacks interactivity, virality, is not blog friendly, there is just a "coming soon" for most of the section without any further information... but seriously who cares?It is damn good!
Eyecandy Is Here
Labels: Digital
November 8, 2006
November 3, 2006
Two articles today on Adage about UGC.
NFL is asking his fans to send them their concept for the perfect, the greatest, super bowl ad. The site is quite poor, nothing special, but the embracing of consumer generated content is an interesting turn for the NFL.
see the site
They give their fans the possibility to express what’s the super bowl for them. This might not be appealing for us, little Europeans, fans of football (the other one) or rugby, but, in the US, the superbowl is closer to thanksgiving than to any sports event, and almost everybody have something to say about it.
On the other hand, David Jones tells us to take back creativity from users, using the term ‘crap’ (shocking?) for most of the content on youtube or heavy! I like this bit:
"We've got to stop thinking that consumer-generated content is an idea," he said. "It isn't. It is a phenomenon." Regular users "rarely create content with your brand strategy in their pocket."
Personally, I think he has a point. UCG is "crap". But they are many levels, colours and intensity in "crap". It might smell most of the time, but sometimes, one little gem can be hidden in this ocean of shit. And it can gain huge exposition. And it deserves it.
But it’s clear, the same applies to advertising, which produces a huge majority of "crap" by the agencies/brands. The only difference is that ALL ads, good or not, generally have a good/great/huge exposition. Which, i know we will agree on this, is not always deserved.
That's how the business goes.
Read the article here
Labels: Digital
November 2, 2006
An interactive installation by...
Everybody is talking about digital outdoors. When I look at this, I can only imagine what kind of creative interactivity will be developped in a not so far future.see the whole project here
By the awesome Barbarian Group
For the great Goodbye
and by the way, the client is Saturn...
Labels: Digital
Aids...

Shame that the partners are not varied (three, guys&guys, girls&girls etc...). Would have been more accurate.
Labels: Print

posted by Greg Assemat Tessandier - We Are Ideas - 








