Bazooka targets KIDS...

MY MOM
SHE GAVE ME A DOLLAR
SHE TOLD ME TO BUY A COLLAR
BUT I DIDN'T BUY NO COLLAR
INSTEAD I BOUGHT SOME BUBBLEGUM
BAZOOKA, ZOOKA BUBBLE GUM (X2)
What's Bazooka? It's a gum that was so uncool that no kids wanted to chew on it. They (Topps) decided to re-launch it this summer with a budget of $4.000.000, believing that "Bazooka is a gem; (...) It just needs to be dusted off." (Mr. Cherrie, Topps MD).
Instead of going for a massive TV buying strategy, they (Duval Guillaume New York - Sister of one of the best Belgium ad agency) did a smart global operation. Commercials run on kids channels (Nickolodeon).



The TV ads were fresh, joyful, adapted to young kids, using Hip Hop old school values: simple rhymes, multicultural, multilingual ... and the dance! This dance kills. Easy. It's like a moving wazaaaa...

They directed to this website where kids can watch the director's cut of the TV ad, learn the rhymes etc...

What's captivating here is the contest: Video Your Bazooka Dance! and get published on Bazooka's blog.
Nothing really new here but by experience I know that these types of contest are always risky: not enough participation, bad video quality etc... But here it worked really well. Why?

>>KIDS ARE CUTE when they try this Bazooka video. It's excellent. The subject becomes the content. And the content is entertaining.


This is so simple, so genuine, that you tend to forget that the bottom line of all this is selling more gums to kids and to raise the brand awareness amongst the target...
Looks pretty good for Topps's Bazooka from here (that is across the Atlantics)

We are what you do - are you?

A genuine concept.
We are what you do is a “movement inspiring people to use their everyday actions to change the world”.

Actions go from “smile and smile back” to “use a mug not a plastic cup” or “hug someone”… You can register and have a personal “Action tracker”…

Come on let’s make the world a better place!

Check the site
And buy their book

SB Brasil

A very nice site for special limited brasil exclusive SBs. Not a lot of content but eyecandy.

thx to Vianus for the heads up.

WK for Nike Football

Very cool and graphic friendly WK Amsterdam campaign for Nike Football.

No comment?

This week Newsweek covers for overseas and USA

read the whole story here

Code Art

A very cool applet producing a global picture of your website.

This is my blog

This is the legend:
blue: for links (the A tag)
red: for tables (TABLE, TR and TD tags)
green: for the DIV tag
violet: for images (the IMG tag)
yellow: for forms (FORM, INPUT, TEXTAREA, SELECT and OPTION tags)
orange: for linebreaks and blockquotes (BR, P, and BLOCKQUOTE tags)
black: the HTML tag, the root node
gray: all other tags

If you want to see it being processed click here

If you want to do yours, click here

The AXE effect

Nice print ad. Conceptual AND easy to understand. We now a bit more the sex of angels…

By Lowe Bull, South Africa

Post It: For the little things you'll forget

Send by my dear copywriter Thomas with this note: “I wish I had written this”…

Don't have the credits though.

Nike ID Japan...

It happens in Akiba, electronics city and mecca of cosplay.
The man happens to meet them..

Play Colourful!

It's late...

Working on a pitch, enjoying a small break in front of some sushis, hope you'll enjoy these TV ads.

This one reminded me The Science of Sleep of Gondry. (agency: Mother)


And this one reminded me nothing, but i loved the obvious gap between loving to travel and loving germany!

World Press Awards with Neil French

Neil French (yeah the one from Toronto) gives us some insight about creativity, ideas, great ideas and a bin...

For the world press awards

Small video for the upcoming ZUNE, the anti ipod weapon by Microsoft. There's another video on the site.
Check it here.

I'm not sure about these videos. For Microsoft, they are like "hmm not bad"... but compared to what's coming out now, they are "hmmmm so what..."
Nice try.

No i won't buy a new Nano...

I said no I will not buy a new Nano!
Always TBWA CHIAT DAY
Production Company // Anonymous content //

Snapalop Hunting Season open…

And again, CPB hits it where it hurts. Very good copywriting, very tight movies. There’s always a special twist to CPB’s online projects. It’s advertising, it’s interactive… It’s good.


Go Snapalop hunting // Check the other hunting movies //

Nigo on BBC 3...

Interesting facts: Nigo's favorite movie is BIG - He doesn't DJ at birthdays or weddings - They are many earthquakes in Japan - His "crib" is like his shop so warm and full of joy - He is a fashionable Otaku

This would really be funny if it was ironic...

Land of Freedom

Mos Def arrested in the middle of a concert for criticizing the Katrina management crisis of Bush's government...

What’s coporate culture? A nice place to work!

I found this video of David Ogilvy giving his definition of corporate culture.
“What is our culture? A NICE PLACE TO WORK”

On average, my work days are 9 to 9. That’s 60 hours per week which means that I spent more than 35 % of my life at the office (without counting holydays, so yeah i'm cheating).
It would be nice to have, at a group level, a CEO who stands up in front of stockholders and claims that his priority is the happy experience employees have working in his group…
Even if it’s not the absolute truth, it’s nice to hear.

Mark Ong Interview - SBTG

A short interview of Mark Ong talking about his NIKE SB asia exclusive: "Life is about creation without restrictions".

Mmhhhh, i'll meditate on this.

How to launch an album? Ask Clark.

Clark is signed to the infamous WARP label. For its upcoming album release, he decided to give away some tunes via a blog.

The tunes are what you'd expect from a WARP lad. Edgy.

77 comments in total, that’s not a lot. I wonder how many files where downloaded.

Check them …

Weavetoshi

Breath taking website. The production quality is amazing. So original. Very very strong skills, technically and conceptually.

The navigation almost made me sick… in a good way!

Surf it

created by qubibi

Moutain Dew goes Kung Fu Fighting

This is old. Seol sent it sometime ago and i just watched it. A but long but fun for anyone who's into (or was into) kung fu/Woo-Ping movies. Just wanted to spread some love...

Wildlife on our walls

The wildlife project: "The animal’s movements are programmed to correspond to the speed of the car: as the car moves, the animal runs along it speeding up and slowing down with the car, as the car stops, the animal stops also. The framerate of the movie corresponds to the speed of the wheel rotation, picked up by a sensor. If the presence of a moving object (such as another car or pedestrian) is detected with proximity sensors, its animal "avatar" appears in the projection."

created by Karolina Sobeck

Check the whole project here

Banksy PUNKED Paris Hilton!

Guerrilla marketing by Banksy…

The editing of the video is effective. A strong concept and a national execution make this operation a must!
Now, Banksy’s fans are paying huge bucks to have this punked CD, auctions going up to £370 on ebay.
The CD has now been taken off the shelves.

What’s funny about this operation is that everybodyloves it.

HMV UK said: "I think it's brilliant, it's kind of iconoclastic. He's knows how to make a very powerful statement and say more about something than most of us can generally articulate, about celebrities trying to make music and celebrity superficiality. The irony is they'll probably manage to sell more copies of the album."
It's obvious that Paris's album benefits from all this FREE press. Anyway, is there bad press, when it comes to Paris? Not sure. Her marketing plan has always been supported by jealousy, bad press and... genuine talent of course.

The best statement came from Virgin:
"We think it's very funny. It's a credit to him, very creative. He captures the Virgin spirit."
Banksy captured the spirit of Virgin…
When is the next Virgin ad featuring Banksy's art?