I hummered, You hummered, We Hummered around!

It seems like Hummers popularity is taking a serious blow online.
I am sweating with fear.

>> Does it means that showing your product all blinged up in music videos, being drive by famous stars, being a sexy MALE product all urban gi joed DOES NOT work anymore?
Isn’t that all we want (secretly or not) to achieve? Is all of this not enough? Consumers, they're never happy!

check the pics more than 3635 pics submitted

check the videos of hummer humping

Cult does not need comments!

Yeah! SBTG on my foot!

I have just received my Dunk SBTG. They are Asia exclusive, but I managed to score a pair, without passing by ebay… Thanks to Christine @ nike spore for the kicking those across the Atlantic directly on my feet! Pics?
The fabrics used are nice, the details are state of art. Overall, it’s a very tight trainer.
Anyway, she also sent me a small report of the party. Here are some pics:

Kicks, girls, beer, cats… who said spore couldn’t rock it!
and here's the official launch video!


The shoes were launched @ two famous shops: Gallery in far east plaza (250 ppl queueing) and
LE2 Skateshop (450 ppl)...

i EyeBall

A friend @ eyeball just send me this autopromo he worked on… I love the manual animation idea.

Still Axed...

Made me laugh... sorry. but yeah. it made me laugh.

Towel Boy... A towel, a boy and some girls

TOWEL BOY! The site is built on a blog template which gives you a quick overview of the operation. So there’s towel boy, some girls, some “viral” videos, a game, myspace profiles, a meeting point in different UK cities to get your back rub…
Overall it’s a compact operation, on and offline, with a nice feeling to it.
I’d like to have a client which objectives would be “reinforce MYBRAND awareness to 25/35 old male, proud of there “manttitude” and not afraid to score girls or at least to think that they can score!” The visual assets are of course: “hot&barely naked women”.
Yay, pixel GIF RULES!

Site Here

Developed by Agency Republic

Undft Yo!

Finally Undefeated site is online. It has a cool review of their billboard project. You don’t know it? Here’s the deal:
The Undefeated Billboard Project is a unique collaboration between Undefeated, Aaron Rose (the guy from Alleged Gallery) and Nike. Perched above the Undefeated location on La Brea in Los Angeles, California the Undefeated Billboard Project is a reflection of our store and the culture it represents. It takes the work of both fine artist and street artist and places it in an area where it normally wouldn't be displayed. This collaborative effort lends for a stunning addition to the visual landscape of Los Angeles.
Voilà!
Enjoy…

Bike Messengers in NYC

Bike messengers have always been hip. With a lot mysticism around them. In France we don’t have real bike messengers… The closer we have is this:
This short movie shows a bike messengers race through the streets of NYC. It’s crazy. Those guys are ill. Looking at them gave me almost the same feeling as when I saw my first skate video, with this skater pulling a one foot ollie. Back in the beginning of the 90s...
Enjoy! Ps: Yes the 7mn are worth!




If you’re interested there’s book+documentary by Sutherland… Buy it here

New Coca-Cola Website US

Ok, so I’ve read sometime ago an article about this marketing manager @ Coke US (USA). She was explaining the rebuilding of the red coke brand, less statutory and closer to its young target. She was also thanking Dan, from Wieden and Kennedy, for his help in putting Coke back where it’s supposed to be on a strategical, brand oriented, point of view.
Sometimes I feel that strategy is just strategy. It’s just some words, stuck onto a PowerPoint, with a suit&tie guy trying to put life into it (yeah that’s me).
Here, I have just spent 15 mn, on the site, laughing, browsing around… Coke entertained me for 15mn, in the middle of a really busy/hectic “work like a slave” day. All the videos in “get inspired” are worth to check (except one). The commercials are very tight…especially the ring one.

Gave me some “nice move kid, fresh is fresh” feeling.
I can feel the extremely vibrant and entertaining power point behind all this.
The kind that gives butterflies in your belly... And, no, there’s no cure for this feeling, I’ve asked.

I guess the guys at Wieden don’t wear ties…nor suits.
Coke it

The sister of “a friend of mine” working at Nike Spore, pointed out this “hip” hot shop. It’s a shop with the usual goodness (Kaws, Kubrick, limited bits and pieces…). They also DO multi disciplinary branding which includes sometimes interactive or print design or being fresh and even sometimes having ideas.
They have some awards too, which is generally a good sign for a creative studio that sells itself as a creative one.
Check it. asylum in spore.

And W+K does Nike SB

This spot has a very nice feel to it. Gave me an old school rush: take my old powell and die in a glorious attempt for a 360° kickflip over a 10...

Pharrel does HP

New spot by the hippie (I know that was an easy one) folks @ Goodbye. Tight motion design by Motion Theory. Very nice. (yes I’m late on this one, but who cares).
“Intricately choreographed and shot in a single continuous take, the spots endeavour to capture both the content and the unique style of each individual.” >> This totally justifies the Intergalactic Artist signature at the end…

Pharrell does HP

LoFi it is, 8 bit it will stay

a nice plugin for giving to your website a nice 8BIT loFi style to it…

Listen
And check

Old School East LA gangs

A cool exhibition curated by Freshjive. You're talking about gangsters? Old school flava...

Check Them

The evil twist of Graffiti

Tag has always been considered as the evil branch of Graffiti. “Yeah, you understand, there’s less colour, less character, just less feeling, it’s less creative…” Whatever. I love tag. It’s rough. It’s about getting up, quick and clean. It’s a small “schnapps” disturbing your digestion of the urban environment.
Anyway, a book just came out. Just about tag. 300 taggers.

See it here

Buy it there

How Nike turned young (white?) skate kids into brand’s ambassadors?

This is a very good article by adbusters. Read it. You’ll learn something. Maybe. If I do agree with some points, overall I ‘m not convinced. This article points out that limited editions are bad, that Nike is abusing “poor” and “young” sneakerhead/skaters… But I don’t see any difference between the “kicksaddict”and any collectors. A car collector, if into Aston martin, will kill for a DB5. But no one is calling him names… He is just passionate. The only difference is the media hype around this industry right now. But everything runs in cycle. This trend like others will die. Well actually, it’s already dying. Not business wise, the alternative sneaker industry is going great (by alternative, I mean non athletics). But look at how many people are in this game now. How many models are coming out now? From how many brands? It’s crazy.
I don’t consider myself a collector. I just like rocking fresh kicks.
And Nike is the best at doing them!

The article

Smirnoff gets it right

Very nice viral by smirnoff. Right tone. Right beats. Just right.

Borat Borat!

At last one of my modern hero is making the jump on the big screen!!! Borat, our main man from Kazakstan!!!

The fun is here

Very nice profile on Apple Pro / Sound of Light

I don't want to write about this... It is just a visual pleasure to watch.

Enjoy It here !!!

New Bravia ad

The Fallon team is preparing the sequel for its famous bravia spot. The media hype around the shooting of the ad itself is amazing. Very nice PR job. Here is the video of the building being painted over.
Mind blowing? Wait and see...