Pirelli…Power is in control

Pirelli decided (like BMW three years ago) to go blockbuster on our browsers…
Directed by Antoine Fuqua (King Arthur, training day) starring Naomi Campbell as the Devil and John Malkovich as the Priest, created by Leo Burnett Italy.
So why is Pirelli doing this? Because power is nothing without control. That’s there brand signature, and it is supposed to live abstractedly in the movie.
The teaser site

GOOGLE.CN

Yeah! Google is opening its search engine in China! Yeah?
Not so sure… Some sites will be blacklisted to “comply with Chinese Laws”. Chinese will not be able to find any sites that question the Chinese government, talk about teen pregnancy, homosexuality, dating, beer or jokes.
By doing this Google goes further than Yahoo!’s or MSN’s search engines.
go go google… not!
the whole article here

COOLEST SWEATSHIRT EVER

nothing to add.
le site

IKEA V2

So why change a technical breakthrough that viraled once, turning around the web like a pierced nipple would.
Well just do it again. The execution is tight, but the creative idea is surprisingly déja vu…maybe.
The site
created by Forsman and Bodenfors.

The web, new and free media platform?

So WK London announced on their blog that the Honda Civic ad has been viewed 804 OOO on its website.
All this traffic with no online media buying that I know of.
So is this just another step towards the end of TV, like a lot of gurus predicted?
What’s clear is that when you watch a tv ad interrupting your show or movie you’re in a whole different mindset than when you choose to view it.
Imposed Branding vs Requested Branding

a very good comment on the blog from Simon Andrews (whoever that is):
This is a sign of our times:
If you have a good ad you can get a big audience on the web for free - so why buy media?
If you have a crap ad no-one is going to take any notice - so why buy media?

The Racismomaton

I don’t know any racists, but, it’s true that in France, like most countries with a strong immigration, a passive, unconscious racism can be felt. Most of the times, there’s no coherent reasoning or theories behind it.
The Racismomaton is an “autonomous computarized cabin that, by means of a computer game, allows passersby to take a test that will unveil his/her implicit attitudes towards foreigners. Attitudes that usually are found under discriminatory behaviors.” The test is simple and based on a IAT (Implicit Association Test). IAT were created for the "Project Implicit" by psychologists at Harvard, the University of Virginia and the University of Washington.