Honda Civic, modern canvas for a choir

Another kick in the butt advertising project by Wieden + Kennedy UK. These guys are on a rampage. The ad is great. The site is very cool, but could have been "more" tuned in with the choir concept. Maybe experience driving via sounds or whatever...
- the ad
- the site

Mercedes A to S

Very nice site. Simple and effective, will make you want to Mercedes yourself up! It seems like the online UK car scene is blowing up with some really edgy creations. (see my next post about Honda...)
site is here

Be my guest

A very cool project. The '4 of the Stereotype toy designer project. The first three series were designed by Superdeux and produced by Redmagic. Now it's time for some tough and tight designer's shit, the BE MY GUEST series: starting with 123Klan and Jeff Staple from Staple Design, the Reed Space (check his blog too, it's has a nice edge).
Other artists include: Phunkstudio- Gaukler - Demo - Acquired clothing - Bill Mcmullen

First Impression - Behaviour and Information Technology

Well, it's quite interesting to see that first impressions, for a website, stick in webusers mind. In a blink of a second he scans the page...if he is having a positive vibe, he will stick with it for sometime and will spread this positive feeling to other areas of the page (content etc..). This is what specialised and very intelligent people that have at least two phD call the halo effect.

read more here

or for the Braves suscribe to Behaviour and Information Technology

Interactive Mirrors

Nice work from Mindflood . Interactive mirrors...just touch the screen and...whooosh, enter an interactive experience.
Imagine yourself, window shopping at Gap or whatever...and bam, in the street your eyes are caught up by their last fashion show or whatever and then, bam, you can swap to their last ad.
It's always interesting when interactive goes offline.

The first post

the first post is always the deepest. baby i know.