When Yahoo does PR, it does not play small.

“WORLD’S LARGEST INTERNET TIME CAPSULE TO CREATE DIGITAL SNAPSHOT OF CIVILIZATION IN 2006”

Extract of the press release:
Time capsule submissions will be projected onto The Pyramid of the Sun in Teotihuacan, Mexico from October 25-27, 2006. Content from the time capsule will be broadcast directly onto the 216-foot tall pyramid, viewable via a simultaneous worldwide web cast and sent into space through a light beam from the historic monument.
Following the screening, the time capsule will return to Yahoo! headquarters in Sunnyvale, to be sealed and opened on the company’s 25th anniversary in the year 2020. In addition, copies of the Yahoo! Time Capsule will be donated to the Smithsonian Institution’s Folkways Recordings archives …

What’s great here is that they mixed Yahoo’s corporate values with mankind’s most indisputable one. They place Yahoo as the centre, the aggregator of the world in 2006, producing a screenshot of our life, ideas, hopes etc…
Thus, the message is quite simple: Yahoo is global; Yahoo is you, me, the afghan girl I don’t know, the brasilian dude I wish I’d know… Yahoo is the missing link. No more distance between us, physically and culturally. We are many, but we are one.

All in all it’s a strong operation.

Mmmmmh, but I still have a little thing stuck in the middle of my feet. We have a saying in France for this: the whale under the tiny rock!
Here’s a map of Internet’s penetration worldwide:

So, actually, it’s more a time capsule showing a snapshot of the digital world and not a digital snapshot of civilisation in 2006. And that’s very different.
see it here