Just for kicks – E bag Treat

A couple of weeks ago, I bought just for kicks, the now famous sneakermentary. On their site they were offering an "e bag", full of goodies. My first reaction was: "bah just another wallpaper and other gimmicks"...

I downloaded it but didn’t even bother to open it, still fed with a negative vibe about freebies on the web.

Well, while cleaning my cpu, I unzipped it and TADA... the usual whatevers: wallpapers, screensavers (actually, very nice)... but they fixed it with a big poster, some extract of the movie, a promo code (e-coupon), a banner to put on your blog, a postcard...
Very good and product centred online marketing.

www.justforkicks.com

Ps: I paid my copy of J4K full price, can’t believe I didn’t even bother to open the e-bag and use the e-coupon...