How to launch a new hotshot agency?

Well just ask M. Droga… ex executive creative director at Saatchi & Saatchi and ex head of creativity @ Publicis Worldwide, who launched his own agency in venture with Publicis Groupe.

A while ago, this video with Ecko tagging AirForceOne made a lot of noise in the graff/street/ scene. Shortly after it hit a larger audience. Even at my agency, all the creatives were talking about it… Is it a fake, is it not? Is Ecko back in the game?

Tagging Airforce One video




Marck Ecko explaining in video why he did it!




This morning, while reading my Brand Republic Bulletin, I was in shock! I run in the creative room and said: “We’ve been F***ED by DROGA… By FREAKING DROGA FIVE…”

**VIRAL WORKS**

See the Brand Republic article here // some interesting facts and figures about the video:

- Pentagon was forced to issue three denials that it was real
- The film was reportedly picked up by 17,000 news outlets


So now, one Cannes Grand Prix later, his agency is on the map. It’s hot. It’s Brooklyn hot!
And DROGA5 still don’t even have a website…