C4 vs Pepsi, the deathmatch

Since a year or two, we have all seen our share of "transformers". Nike, Cars...
Now it's the deathmatch:
EuroRscg London teamed up with The Mill vs Spike DDB teamed up with Method Studios

choose for yourself:

My vote goes for Pepsi. Even if i really like The Mill's work, I'm' sorry but what does a car transforming into an ice skating robot has to do with buying a car... OK it's lifestyle, it's fun, it's... all you want. Bottom line, all this lifestyle, fun, youth, freshness is in the DNA of Pepsi and they add this little street thing to which I'm really not indifferent... and its not in Citroen. Basically, the Citroen ad is nice, but i won't buy it. The Pepsi ad is fresh, and i might, you know, think about being a little unfaithful to the red.