This morning

This morning, something struck me. Ford is cutting more than 20 000 jobs, and closing maybe 14 facilities. This represent 20 to 25 percent of Ford's North American work force. Now as you can see on the chart, the share price is going ok. Not great but ok. I'm not an economist, i don't have any pHd from Wharton, but what if Ford sold some of its brands (Volvo, Jaguar....) instead of laying off its workers? Sometimes it's hard to accept market oriented decisions when they impact daily lives of 20 000 thousands people...
How is Ford dealing with the crisis? Just by pointing out that this is a long term plan that will create jobs...evenutally... more solid jobs...eventually. I don't think that this argument will be enough to justify such a decision. Let's see where Ford's management crisis firm/advisors take it.